AllThingsD

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SWMS Analysis: Twitter Analysis Our Way

It's easy to follow an influencer on Twitter. But don't stop there. Who provides the biggest audience when others reply to that influencer or re-Tweet their material? Even better is to know who a given influencer replies to. That could lead you to entirely new influencers.

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Profile: Peter Kafka, AllThingsD.com

Peter Kafka, Blogger
AllThingsD
December 2008

After a decade at Forbes and a shorter stint at Silicon Alley Insider, Peter Kafka brings his considerable reporting skills to the Wall Street Journal's popular web site, AllThingsD. Kafka specializes in tracking the media business and all companies that affect it -- especially those based on the East Coast.

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Kara Swisher, AllThingsD

Kara Swisher, blogger
All Things D
June 2008
 
 
Who doesn't know Kara Swisher, the acerbic and peripatetic blogger for AllThingsD.com? A more opinionated scribe there could never be. Like so many others, Kara has been all over the Yahoo-Microsoft debacle. You know it's time for her to move on.
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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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