SWMS Analysis: Twitter Analysis Our Way

It's easy to follow an influencer on Twitter. But don't stop there. Who provides the biggest audience when others reply to that influencer or re-Tweet their material? Even better is to know who a given influencer replies to. That could lead you to entirely new influencers.

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Profile: Peter Kafka,

Peter Kafka, Blogger
December 2008

After a decade at Forbes and a shorter stint at Silicon Alley Insider, Peter Kafka brings his considerable reporting skills to the Wall Street Journal's popular web site, AllThingsD. Kafka specializes in tracking the media business and all companies that affect it -- especially those based on the East Coast.

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Kara Swisher, AllThingsD

Kara Swisher, blogger
All Things D
June 2008
Who doesn't know Kara Swisher, the acerbic and peripatetic blogger for A more opinionated scribe there could never be. Like so many others, Kara has been all over the Yahoo-Microsoft debacle. You know it's time for her to move on.
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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
Thu, 2014-10-09 06:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

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In her biweekly newsletter Snappington Post, our longtime subscriber Cheryl Snapp pointed to a Fast Company article advising job a... Read more

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It's a tabletop tech demo event on Oct. 16 in NY. It starts at 4p exclusively for media, and at 7p opens to the public. Details... Read more