Advertising Age

SWMS Tech Edit Spotlight: 2010 Highlights for Q 3 & 4

As we look to 2011, what were the best takeaways -- the very best advice -- given us by tech editors in 2010? This special SWMS Tech Edit Spotlight does the filtering for you -- the most practical, useful PR tips as culled from Q3 & Q4 of our 2010 editorial teleconference archives.

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Michael Learmonth, reporter, Advertising Age

With all the start-ups emerging in content creation, social media and advertising, AdAge's Michael Learmonth is in demand. Michael does look beyond the Googles and Yahoos to discover new and exciting companies. How does he decide? What fascinates Ad Age  readers respond to best?

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.

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