SWMSTweet Supplement: Apple 9/9/09

Apple.com shrewdly waited an entire hour to post any detail about the new products.

This gives "the media" an opportunity to add value.

In CNET News's live stream, Erica Ogg made a point of saying that Greg Sandoval already covered the ringtone news - an old media thing to do

AppleInsider used images from Engadget and Gizmodo... smart to pool resources like that. Very collegial!

Even at 10:30, Google BlogSearch had absolutely ZERO links to live-blog coverage. This is why Google is so worried about Twitter and FB.

During the last 36 minutes of the announcement, Twitter recorded 12,864 Tweets on the topic of Apple -- a great case for monitoring tools.

The WSJ's live-blog coverage was the slowest we saw... lagged between five and nine minutes from real-time. And we had to refresh the page.

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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