PR pros still want to connect with Darrell, especially if they have gaming or other consumer tech clients. How is that done? The bottom line on Darrell -- he's a nice guy but not easily pitchable. He's a work-at-home copy grinder who has an enormous beat.
Chanelle Bessette is into month seven and blooming as an SF-based Fortune reporter. "I really appreciate it when PR people think big, with big names and bold ideas," she says. "Interesting backstories are great -- though b-to-c is easier than b-to-b" because executive names are more recognized and their products are easier to use.
Harrison Weber is back on the field as VentureBeat's New York-based news editor. Last summer he left The Next Web to launch FullStart.com, a content site funded by workspace provider WeWork. Now he'll "lead the charge for our daily news coverage every morning," says his new boss, VB EIC Dylan Tweney.
PandoDaily rising star Carmel DeAmicis has bad news for you. "At this point I'm eight months in and I have such a backlog of amazing stories I want to be chasing that I don't want to be spending any of my time doing company launch stories or funding stories or ..."
Fortune writer JP Mangalindan is a versatile guy. He's got at least one Fortune cover story under his belt. Next month he'll embark on a long-form feature on how technology is transforming an industry he declined to identify for us. But mostly, JP writes a few pieces per week for Fortune.com and he's open to your pitches.
Prepping for that interview with Adam Bryant isn't all that hard. The New York Times Corner Office columnist approaches his work the same way nearly every time. Here's how he opened his CEO interviews this month:
The following July 2013 essay is from New York Times columnist Adam Bryant. It was written for business professors who assign their students to interview executives in their communities, and who asked Adam for tips they could pass along to their students. Consider it Adam's own roadmap for how to conduct a Corner Office interview.
New York Times deputy tech editor Quentin Hardy is "eternally curious and sure of himself," says former Forbes colleague Bruce Upbin. If you've ever pitched Quentin, that first part may not ring true -- chances are he wasn't the least bit curious about what you had to say. That was probably your fault.
Anyone who has cold-pitched Re/code senior editor Arik Hesseldahl knows he can be, well, kind of cranky. "I've given up trying to give advice on how to pitch me," Arik tells us. "No one ever follows it and the ones who need it most never seem to see it. I tend to work more readily with people I have a relationship with and who know and get what I do.
Elizabeth Dwoskin, on the job only four months as big data reporter for the Wall Street Journal, is all about the implications. A former Village Voice reporter and Huffington Post blogger, Elizabeth is not interested in your APIs. She's a common-sense storyteller -- as she was at Bloomberg Businessweek -- always fascinated by technology's impact on business and society.
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.