It's tough to tell Barb Darrow something she doesn't know about enterprise IT. She has patrolled the territory for 25 years as a grind-it-out reporter. Hers is a unique style blending AP-style reporting and straight-talk analysis. And when it comes to cloud and open source, she's as technical as any CTO.
Joe Brown is surprised you know who he is. Can you imagine? Re/code's deputy managing editor for features and curated content -- the guy who decides which contributed posts appear on the hottest site in tech media -- sees himself as "under the radar" and a "middleman."
Many in PR rejoiced when Vauhini Vara arrived last summer to edit the business blog -- Currency -- at the New Yorker. Having spent years covering tech for the Wall Street Journal in San Francisco, Vauhini understood Silicon Valley startups and culture better than most reporters -- and definitely more than the folks back east at the New Yorker.
If you haven't already, discover Christopher Mims. He's witty and smart, and approachable to PR in spite of his rarified-air background as a former contributor to Wired, Scientific American, Technology Review, Popular Science with a couple of academic journals thrown in.
PR pros still want to connect with Darrell, especially if they have gaming or other consumer tech clients. How is that done? The bottom line on Darrell -- he's a nice guy but not easily pitchable. He's a work-at-home copy grinder who has an enormous beat.
Chanelle Bessette is into month seven and blooming as an SF-based Fortune reporter. "I really appreciate it when PR people think big, with big names and bold ideas," she says. "Interesting backstories are great -- though b-to-c is easier than b-to-b" because executive names are more recognized and their products are easier to use.
Harrison Weber is back on the field as VentureBeat's New York-based news editor. Last summer he left The Next Web to launch FullStart.com, a content site funded by workspace provider WeWork. Now he'll "lead the charge for our daily news coverage every morning," says his new boss, VB EIC Dylan Tweney.
PandoDaily rising star Carmel DeAmicis has bad news for you. "At this point I'm eight months in and I have such a backlog of amazing stories I want to be chasing that I don't want to be spending any of my time doing company launch stories or funding stories or ..."
Fortune writer JP Mangalindan is a versatile guy. He's got at least one Fortune cover story under his belt. Next month he'll embark on a long-form feature on how technology is transforming an industry he declined to identify for us. But mostly, JP writes a few pieces per week for Fortune.com and he's open to your pitches.
Prepping for that interview with Adam Bryant isn't all that hard. The New York Times Corner Office columnist approaches his work the same way nearly every time. Here's how he opened his CEO interviews this month:
The following July 2013 essay is from New York Times columnist Adam Bryant. It was written for business professors who assign their students to interview executives in their communities, and who asked Adam for tips they could pass along to their students. Consider it Adam's own roadmap for how to conduct a Corner Office interview.
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.