Recent Profiles

Profile: Timothy Prickett Morgan, Enterprise Tech

 

A while back we got a valet request about Timothy Prickett Morgan. The PR pro knew he was an influencer; the client was skeptical. How big and how valuable was the EnterpriseTech audience? Was "TPM" worth pitching? She needed evidence.

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Profile: Barb Darrow, Gigaom, senior writer

It's tough to tell Barb Darrow something she doesn't know about enterprise IT. She has patrolled the territory for 25 years as a grind-it-out reporter. Hers is a unique style blending AP-style reporting and straight-talk analysis. And when it comes to cloud and open source, she's as technical as any CTO.
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Profile: Vauhini Vara, NewYorker.com

Many in PR rejoiced when Vauhini Vara arrived last summer to edit the business blog -- Currency -- at the New Yorker. Having spent years covering tech for the Wall Street Journal in San Francisco, Vauhini understood Silicon Valley startups and culture better than most reporters -- and definitely more than the folks back east at the New Yorker. 

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Profile: Christopher Mims, Quartz

If you haven't already, discover Christopher Mims. He's witty and smart, and approachable to PR in spite of his rarified-air background as a former contributor to Wired, Scientific American, Technology Review, Popular Science with a couple of academic journals thrown in. 

 

 

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Profile: Chanelle Bessette, Fortune

Chanelle Bessette is into month seven and blooming as an SF-based Fortune reporter. "I really appreciate it when PR people think big, with big names and bold ideas," she says. "Interesting backstories are great -- though b-to-c is easier than b-to-b" because executive names are more recognized and their products are easier to use.

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Profile: Harrison Weber, VentureBeat

Harrison Weber is back on the field as VentureBeat's New York-based news editor. Last summer he left The Next Web to launch FullStart.com, a content site funded by workspace provider WeWork. Now he'll "lead the charge for our daily news coverage every morning," says his new boss, VB EIC Dylan Tweney.

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Profile (update): Carmel DeAmicis, PandoDaily

PandoDaily rising star Carmel DeAmicis has bad news for you. "At this point I'm eight months in and I have such a backlog of amazing stories I want to be chasing that I don't want to be spending any of my time doing company launch stories or funding stories or ..."

 

 
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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.