Recent Profiles

Profile: Dan Frommer, Quartz

Few publications are hotter these days than Quartz. According to AdAge, Quartz now attracts more unique monthly U.S. visitors than Fortune. It just lured finance reporter Shelly Banjo from the WSJ; openings remain for a data journalist and for video and op-ed chiefs. On board since July, Quartz tech editor Dan Frommer fits right in because he too is something of a data journalist.

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Profile: Cade Metz, Wired

This will be a big year for Wired. It's redesigning its web site. It's consolidating Wired Enterprise and Wired Business into a single comprehensive section. Its new boss? Same as the old boss -- senior editor Cade Metz. As Conde Nast reevaluates everything about Wired in advance of the redesign, Cade has been doing some reevaluating of his own. And what he says might surprise you.

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Profile: Rachael King, WSJ CIO Journal

Rachael King is the nicest tough reporter you'll ever meet. The San Francisco-based scribe for the WSJ's CIO Journal is tough only because she knows exactly what she wants from PR and will not compromise. "The bar is pretty high here," Rachael told us last week. "I'm looking to interview CIOs of Fortune 500 companies... even better if it's a Fortune 100 company. What are they doing with the product? What are they doing that they couldn't do before? When I get a pitch like that, I always stop to look."

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Tech Edit Spotlight: HBR.org

Does Harvard Business Review's new web site, launched last month, presage equally new paths for contributed content? Sort of. The new HBR emphasizes charts, diagrams, videos and interactive graphics. Can you imagine your ideas conveyed this way? In researching their readership this year, editors rediscovered that readers like to save and store articles for a long time. Will the concept you're pitching be as valuable in a year as it is today?

 

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Tech Edit Spotlight: WSJ Journal Report

Once again we shine the Tech Edit Spotlight on Journal Report. Senior editor Larry Rout and his team plan to produce 55 special reports in 2015 related to small business, wealth management, retirement, energy, leadership and healthcare. In a way it's unfair to tease you about Larry's operation because he believes PR provides scant value 99 percent of the time. But when it comes to the WSJ, even a one-percent chance is high enough for us to proceed.

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Profile: Jon Fortt, CNBC

Few reporters understand PR and journalism equally well. Jon Fortt is one of them. That doesn't necessarily make him easier to pitch. But in this era of unprecedented PR-newsmaker hostility, it does make Jon something of an inspiration. Jon understands PR so well in part because the biggest part of his job is to interview some of the most well-trained, on-message CEOs in the world.

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Tech Edit Spotlight: IDG's Contributor Network

Looking to place IT-related contributed content, not just once or twice, but regularly? The fast-growing IDG Contributor Network "is a collection of blogs written by leading IT practitioners about technology trends, business opportunities and the challenges they face every day." The IDG Contributor Network is directed by Joyce Carpenter, who spent eight years building Computerworld's blog network.

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Profile: Jack Clark, Bloomberg News

Anyone who ever wrote for The Register comes equipped with a sharp tongue. Jack Clark certainly does. Bloomberg's cloud and distributed systems reporter can always be counted on for Tweets like... 

"The ambulance-chasing PR industry begins another day, shoveling slime into a vast, clanking machine that spews PR at "influencers"

Alas, Bloomberg is Bloomberg and it's PR's job to find a way in. The first thing to realize is, though he would deny it, Jack loves the attention.

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Profile: Molly Wood, New York Times

This time last year, David Pogue quit the New York Times after 13 years to join Yahoo, and Molly Wood quit CNET after 13 years to go independent. Molly intended to produce a podcast with former MTV VJ Adam Curry, and write a book on how intellectual property laws stifle innovation. She still might one day.

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Profile: Mike Barton, Wired Innovation Insights

As curator of the Wired Innovation Insights blog, Mike Barton on the hunt for poignant contributed content that starts conversations. He gets between 20 and 30 submissions each day. His challenge: 90 percent of them aren't good enough to promote on the Wired.com home page.

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Profile: Hiroko Tabuchi, NYT Retail Reporter

Hiroko Tabuchi is the new retail reporter at the New York Times. She replaces Liz Harris, who now patrols the education beat. In 2013 Hiroko was part of a Pulitzer Prize-winning team looking into Apple's business practices. She served before that at the WSJ and AP. She's no rookie.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Mon, 2014-06-23 18:59

The founder of Perkett PR launches SeeDepth, a boutique focused on measureme... Read more

Mon, 2014-06-23 18:35

We all remember the Marc Andreessen big idea "software is eating the world." His notion of... Read more

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