Recent Profiles

Profile: Molly Wood, New York Times

This time last year, David Pogue quit the New York Times after 13 years to join Yahoo, and Molly Wood quit CNET after 13 years to go independent. Molly intended to produce a podcast with former MTV VJ Adam Curry, and write a book on how intellectual property laws stifle innovation. She still might one day.

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Profile: Mike Barton, Wired Innovation Insights

As curator of the Wired Innovation Insights blog, Mike Barton on the hunt for poignant contributed content that starts conversations. He gets between 20 and 30 submissions each day. His challenge: 90 percent of them aren't good enough to promote on the Wired.com home page.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Profile: Hiroko Tabuchi, NYT Retail Reporter

Hiroko Tabuchi is the new retail reporter at the New York Times. She replaces Liz Harris, who now patrols the education beat. In 2013 Hiroko was part of a Pulitzer Prize-winning team looking into Apple's business practices. She served before that at the WSJ and AP. She's no rookie.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Profile: Rebecca Borison, Business Insider

Now's the time to get to know Rebecca Borison. She graduated only 14 months ago from the University of Pennsylvania and now is a front-line tech reporter at Business Insider. She rewrites competitors' articles from time to time, but also uncovers stories of her own and does it well.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Profile: Timothy Prickett Morgan, Enterprise Tech

 

A while back we got a valet request about Timothy Prickett Morgan. The PR pro knew he was an influencer; the client was skeptical. How big and how valuable was the EnterpriseTech audience? Was "TPM" worth pitching? She needed evidence.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Mon, 2014-06-23 19:24

We spotted this Jun. 17 March Communications post and took it... Read more

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The founder of Perkett PR launches SeeDepth, a boutique focused on measureme... Read more

Mon, 2014-06-23 18:35

We all remember the Marc Andreessen big idea "software is eating the world." His notion of... Read more

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