Recent Profiles

Tech Edit Spotlight: Re/code 'Voices'

Re/code may now belong to Vox, but that hasn't stopped PR from coveting placements in Re/code's Voices section. One important piece of good news for PR: Re/code still accepts one-offs. Inc., IDG, Forbes Entrepreneur and other sites prefer contributors who can deliver multiple posts on a given topic. Still others, such as The Economist's Lean Back blog, prefer contributors whose posts consistently deliver strong traffic and shares.

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Tech Edit Spotlight: CloudTweaks

We've encountered quite a few tech publishing models over the years but never one quite as enigmatic as the one at CloudTweaks. Call it hybrid pay-to-play. When you first pitch CloudTweaks, you'll be asked if you've been involved in any previous paid-sponsorship programs with them. If you have, writers will be motivated to consider covering your news for free.

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Profile: Paul Gillin, Silicon Angle

It's hard to think of a reporter more experienced than Silicon Angle enterprise editor Paul Gillin. He's a former star reporter at the late, great PC Week, a former Computerworld EIC and the founding editor of TechTarget. He has managed many dozens of reporters over the years and there isn't an aspect of tech editorial he hasn't mastered.

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Profile: Alexandra Suich, The Economist

The Economist's Alexandra Suich can write about pretty much anything she chooses. For PR that's both good and bad news. When pitching her, where does one start? "What we try to do is pull together what others might write as individual stories and put together bigger ones," Alexandra tells us. "We need to write about things earlier [than others], and we need to avoid repeating what other people are writing about."

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Profile: Steve Lohr, NY Times

Steve Lohr began reporting professionally 40 years ago. Since 1979 he's been at it for the New York Times. A guy like this is beyond PR persuasion. Best to stand back and listen to the man. "On the PR side you really don't want to hear this, but what you want is tension. We shouldn't be writing 'victory lap' stories about companies. This is a journalism by-product of the boom -- writing hero stories. We're starting to see it come back..."
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Profile: Matt Rosoff, Business Insider

What is it like to be a reporter at Business Insider? "Everyone is kind of their own CEO," says west coast bureau chief Matt Rosoff. There's no daily copy quota, as there is at Pando Daily and was at Gigaom. Every reporter is free to chase a big story that takes weeks to report if the story is big enough. However, Matt adds, "there's an expectation that we're not going to be missing any news."

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Profile: Andrew Nusca, Fortune

Fortune has transcended last year's chaos in which parent Time Inc. finally split from Time Warner and top editors Andrew Serwer and Stephanie Mehta suddenly left. Under first-year editor Alan Murray, Fortune is now, among other things, a high-velocity tech news shop. In March it published more than 500 tech stories; April's totals easily topped that.

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Profile: Steven J. Vaughan-Nichols, ZDNet/Computerworld

If you're a PR pro under 30, know that Steven J. Vaughan-Nichols was writing about technology before you were born. That doesn't make Steven unpitchable -- but it does make him impervious to clerk-y PR razzle-dazzle. We'll spare you the full measure of his PR laments, except that "it's kind of frightening" to him that "even the big PR firms... throw the "recent [college] graduates" into the deep end, pitching stories they don't fully understand.

 

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Profile: Christina Bonnington, Refinery29

"OMG, I'm a millennial," Tweeted Christina Bonnington this week, when she couldn't remember what a "keyboard typing machine" was called. The former Wired Gadget Lab writer, now the newly hired technology editor for Refinery29, doesn't really need to remember the word "typewriter" anyway. She's got an important new job these days, focusing on cool, useful technology that will fascinate Refinery29's 22 million monthly readers.

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Profile: Evelyn Rusli, WSJ

(Editor's note: Moments after we posted this profile, Evelyn announced her next move...) Evelyn Rusli is the kind of reporter even senior PR pros will admire from afar. Imagine being on camera at Fox News and TechCrunch and working for Forbes, twice for the New York Times and now for the Wall Street Journal -- all before you're 30. Before any of this, college-age, freelancer Evelyn, home for the holidays, helped the NYT cover a 9.1 magnitude earthquake -- yes, a 9.1 -- in her native Indonesia.

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Profile: Carmel DeAmicis to Re/code

Just as the Andreessen Horowitz SxSW party was winding down, Carmel DeAmicis walked into the room, spotted Re/code co-founder Kara Swisher, walked up to her and introduced herself. Kara pounced. "I know who you are," she said. "I can't talk now... but have you ever considered Re/code?" Recalls Carmel: "I was in final negotiations with Business Insider... but Kara stole me away at the last minute with her Kara power."

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Profile: Farhad Manjoo, NY Times

Eight-year-old Farhad Manjoo left South Africa with his sister and parents in 1987, bound for a new life in southern California. He spent his college years among the gorges of New York's Finger Lakes, studying economics and editing Cornell's student newspaper. Upon graduation, Wired gave him his first tech edit job just as the (first) tech bubble burst. Farhad rode it out, eventually freelancing for top-tier titles and authoring a book about truth.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Thu, 2014-07-24 20:47

Maybe sometimes, argues Chris Conway of CHEN PR, an SWMS subscriber.... Read more

Tue, 2014-07-22 10:31

The Guardian gives their New Yorker colleagues a thumbs-up on their new redesign and paywall. This might be a good... Read more

Tue, 2014-07-22 09:53

As seen in Medium: Sharethrough bought billboards in San Francisco to promote this week's Native Advertising Summit.  We've seen some... Read more

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