Recent Profiles

Profile: Megan Rose Dickey, TechCrunch

The closest the industry has come to a Megan Rose Dickey, so far, is a Kara Swisher -- female, smart and focused on equality and inclusion. Though Kara is of course in a class by herself, Megan may have it on Kara in a couple of important ways. One, Megan is pretty much a full generation younger than Kara, in a business that reveres youth.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Profile: Joanna Stern, WSJ

Nine years ago this month, WSJ personal technology columnist Joanna Stern was an account coordinator at Kaplow Communications in New York. Last week Joanna was in Hong Kong, working the crowd at Converge, a two-day Asian tech conference co-sponsored by WSJ and f.ounders. Not bad.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Profile: Ellen Cushing, BuzzFeed

Ellen Cushing has what you might call a cool job. Only three months after becoming an articles editor at BuzzFeed, she spent five days on a bus touring the American Southwest with teenage Vine and YouTube stars. Her 7,873-word chronicle is exactly the kind of piece most readers would associate with The Atlantic or Rolling Stone but never with a perceived candy dispenser like BuzzFeed.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Profile: Paul Alcorn, Tom's Hardware and Tom's IT Pro

Paul Alcorn is an old-school product guy, the kind you may think doesn't exist anymore. A former Boeing modification mechanic who once helped turn 747 passenger planes into freighters, Paul now cranks news stories and product reviews as contributing enterprise storage editor for Tom's Hardware and Tom's IT Pro. 

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Tech Edit Spotlight: Re/code 'Voices'

Re/code may now belong to Vox, but that hasn't stopped PR from coveting placements in Re/code's Voices section. One important piece of good news for PR: Re/code still accepts one-offs. Inc., IDG, Forbes Entrepreneur and other sites prefer contributors who can deliver multiple posts on a given topic. Still others, such as The Economist's Lean Back blog, prefer contributors whose posts consistently deliver strong traffic and shares.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Tech Edit Spotlight: CloudTweaks

We've encountered quite a few tech publishing models over the years but never one quite as enigmatic as the one at CloudTweaks. Call it hybrid pay-to-play. When you first pitch CloudTweaks, you'll be asked if you've been involved in any previous paid-sponsorship programs with them. If you have, writers will be motivated to consider covering your news for free.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Profile: Paul Gillin, Silicon Angle

It's hard to think of a reporter more experienced than Silicon Angle enterprise editor Paul Gillin. He's a former star reporter at the late, great PC Week, a former Computerworld EIC and the founding editor of TechTarget. He has managed many dozens of reporters over the years and there isn't an aspect of tech editorial he hasn't mastered.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Profile: Alexandra Suich, The Economist

The Economist's Alexandra Suich can write about pretty much anything she chooses. For PR that's both good and bad news. When pitching her, where does one start? "What we try to do is pull together what others might write as individual stories and put together bigger ones," Alexandra tells us. "We need to write about things earlier [than others], and we need to avoid repeating what other people are writing about."

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Profile: Steve Lohr, NY Times

Steve Lohr began reporting professionally 40 years ago. Since 1979 he's been at it for the New York Times. A guy like this is beyond PR persuasion. Best to stand back and listen to the man. "On the PR side you really don't want to hear this, but what you want is tension. We shouldn't be writing 'victory lap' stories about companies. This is a journalism by-product of the boom -- writing hero stories. We're starting to see it come back..."
Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Profile: Matt Rosoff, Business Insider

What is it like to be a reporter at Business Insider? "Everyone is kind of their own CEO," says west coast bureau chief Matt Rosoff. There's no daily copy quota, as there is at Pando Daily and was at Gigaom. Every reporter is free to chase a big story that takes weeks to report if the story is big enough. However, Matt adds, "there's an expectation that we're not going to be missing any news."

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Profile: Andrew Nusca, Fortune

Fortune has transcended last year's chaos in which parent Time Inc. finally split from Time Warner and top editors Andrew Serwer and Stephanie Mehta suddenly left. Under first-year editor Alan Murray, Fortune is now, among other things, a high-velocity tech news shop. In March it published more than 500 tech stories; April's totals easily topped that.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Pages

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Thu, 2014-07-24 20:47

Maybe sometimes, argues Chris Conway of CHEN PR, an SWMS subscriber.... Read more

Tue, 2014-07-22 10:31

The Guardian gives their New Yorker colleagues a thumbs-up on their new redesign and paywall. This might be a good... Read more

Tue, 2014-07-22 09:53

As seen in Medium: Sharethrough bought billboards in San Francisco to promote this week's Native Advertising Summit.  We've seen some... Read more

Pages