Recent Profiles

Ben Worthen, WSJ

Ben Worthen, blogger and reporter
Wall Street Journal
February 2008
 
 
BizTech Blog
A "business-centric" tech blog focusing on financial reporting, and "not about tech products and services." Ben is primarily responsible for the direction of the blog, though all posts are edited twice and subject to normal WSJ reporting standards. Also, he says: "if any of you guys have feedback about what does and doesn't work, I'm open to that."
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SWMS Tech Edit Spotlight on TechCrunch

SWMS Tech Edit spotlight on TechCrunch
February 2008
 
• “Be careful what you wish for”
• The go-to for launch publicity
• Web 2.0 ONLY
• Trend pieces non-existent
• 24 hour news operation—pitch accordingly:
- Post pitches to the site form :http://www.techcrunch.com/submit-profile/
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Bob Buderi, Xconomy.com

Bob Buderi, founder, EIC
Xconomy.com
February, 2008

It's tough to be an entrepreneur and editor-in-chief at the same time, but Bob Buderi does it. The former EIC of MIT Technology Review -- and author of three books -- is building a network of local tech destination web sites -- starting in New England with Xconomy.com. He's publishing articles and hosting face-to-face events, largely for the life science communities.

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Brian Caulfield, Forbes.com

Brian Caulfield, senior reporter, technology
Forbes.com
 
A former reporter with Red Herring and Business 2.0, Brian Caulfield holds down important beats at Forbes.com. Apple? Amazon? Semiconductors? Consumer electronics in general? That's Brian's turf. Most of his stories have a breaking news angle and are written within a few hours.
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Larry Magid, CBS Radio

Larry Magid, broadcast journalist
CBS, freelance
January 2008
 
Wide and varied distribution Larry's words are available to 400 affiliates and 28 million listeners from CBS – though it’s “not the clipping power of the New York Times,” he says. The CBS Radio components are... Briefs - short clips -- 10 or 20 seconds -- for the CBS hourly news at the top of every hour and/or in the newscast. These are offered to affiliates.
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Jon Swartz, USA Today

Jon Swartz, reporter
USAToday
January 2008
 
SF Tech Staff & beat changes
“We’re reconstituting tech coverage.” Nancy Blair Tech Editor Jon Swartz: His beat is moving more toward social networking. He'll be picking up Yahoo and eBay, Oracle, Symantec, McAfee and “pitching in more on Google”
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Kerry Dolan, Forbes

Kerry Dolan, senior editor
Forbes Magazine
January 2008
 
“First, I have to make sure the competition hasn’t written about the topic in last year. (Competition is defined as BW and Fortune, NY Times and WSJ.) Blogs haven’t entered into the realm of what our editors consider competition... The people reading Forbes, some of them may be reading Seeking Alpha, (but) our take will be different.”
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Cameron Sturdevant, eWeek

Cameron Sturdevant, technical director
eWeek Labs
December 2007
 
Highlight:
“I think it’s important to say that what consumers provide to enterprise is a piece of information to transact businesses, not to be taken to an extreme and used all over the place.” He’ll also be looking at “lots of examples of irresponsibility about data; the cash register at the local store has more security” than many corporations who house “huge amounts of personal data.” Security book reviews are also on the drawing board.
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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.