Recent Profiles

Jeff Caruso, Network World

Jeff Caruso, site editor
NetworkWorld.com
August 2008
 
Jeff is a multifaceted player at Network World. He anchors the online Network Architecture Alert, and also publishes items to the newsy Netflash blog, now updated each day. So PR pros will definitely consider him "pitchable." He offers insight into contributing vendor-generated content and how articles are chosen for NWW's e-newsletters, and slidewhows.
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Steve Gillmor, TechCrunchIT

Steve Gillmor, editor
TechCrunchIT
August 2008
 
You've heard him on the Gillmor Gang weekly podcast, and you've read his work over the years in Ziff Davis, IDG and CMP publications. Now Steve Gillmor is back, as editor of TechCrunch IT, a version of the well-known site finely tuned for the enterprise reader.
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Stacey Higginbotham, Gigaom

Most people think to pitch Om Malik when seeking coverage in GigaOm.
 
Well, take a close look, and you'll see that the most prolific GigaOm writer of all is reporter Stacey Higginbotham, who has agreed to spend 30 minutes of her valuable time schooling PR pros on the "new GigaOm," its priorities and how best to secure coverage. Take a look at Stacey's own coverage and you'll see that she writes about vendors big and small, in hard-news and trend-analysis formats. But she's always all about the modern network, providing ubiquitous, high-bandwidth communication everywhere. She's as hungry to envision the future as you are.
 
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Natali Del Conte, CNET/CBS

Natali Del Conte, Senior Editor
CNET TV / CBS The Early Show
July 2008
 
 
Natali del Conte hit the big time this spring when CBS bought CNET Networks. A regular  contributor to the CBS Early Show and guest commentator on Fox News, CNBC and many other TV outlets. Her showcase work is her daily videocast -- called Loaded -- for CNET TV. Natali is every bit a journalist and drives her own decision-making about what airs. Listen in to an influencer who, even with all her accomplishments, is only now just getting started.
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Ryan Naraine, ZDNet

Ryan Naraine, blogger
ZDNet.com
July 2008
 
Ryan Naraine is one of our industry's most widely respected editorial voices on security. A former reporter for eWeek and Jupitermedia, Ryan currently blogs for ZDNet. His day job: an "evangelist" for Kaspersky Lab. As we discussed with News.com's Matt Asay two weeks ago, what are the new PR rules for dealing with journalists who also work for vendors? Is a basic disclosure statement enough? 
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SWMS Editorial Teleconference: Matt Asay, News.com

Matt Asay, blogger
News.com
July 2008
 
What happens when a blogger with huge editorial credibility also happens to be a vendor? Can the blogger be an honest broker when writing about trends? What happens if the blogger, however unintentionally, antagonizes you or your client?
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Kevin McKean, Consumer Reports

Kevin McKean, Consumer Reports/ConsumerReports.org
V.P., Editorial Director
July 2008
 
 
Kevin has empathy for PR and will help you understand the ins and outs of the eponymous and often cantankerous watchdog publication. He also is a very responsive individual, whose acquaintance might one day be quite valuable.
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Dan Tynan, freelancer

Dan Tynan, Freelancer
June 2008 
 
 
Dan Tynan is a veteran contributor to PC World and InfoWorld. His work has appeared in more than 50 publications, including Newsweek, Family Circle, Wired, Cargo and Playboy.com. He has appeared on CNN, CBS, NPR, Discovery, and Fox News, as well as dozens of regional TV and radio programs. Dan is the perfect person to describe the life of a successful professional tech freelancer, and the unique needs he has for PR input and service. He's also quite a character with a keen sense of humor, so laugh and learn with us next week at our usual time.  
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Kara Swisher, AllThingsD

Kara Swisher, blogger
All Things D
June 2008
 
 
Who doesn't know Kara Swisher, the acerbic and peripatetic blogger for AllThingsD.com? A more opinionated scribe there could never be. Like so many others, Kara has been all over the Yahoo-Microsoft debacle. You know it's time for her to move on.
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SWMS Profile: Steve Lohr, New York Times

He's been around for a long time and many folks recognize his name, but getting to New York Times reporter Steve Lohr isn't easy. He knows what he wants. Covering IBM and Microsoft takes a fair amount of his time, but there's still room in his beat for enterprise computing and "the economics of technology." Hear him describe what that is -- as well as how PR pros can help him overal
 
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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.