SWMS Editorial Teleconference Series - Notes and Audio
Cade Metz, U.S. Editor
When you think of the top tech edit sites, does The Register come to mind? It should. And that's why you need to hear US editor Cade Metz discuss why The Register runs stride for stride with the best IT sites. His beat is broad: lots of telecom, but it's pretty much whatever suits his fancy. Is Cade on your radar? Is he as sassy as the rest of his Register colleagues? Listen and find out.
Slowly and steadily, James Kendrick (and partner Kevin Tofel) have built a loyal following as honest, no-nonsense consumer tech bloggers with special expertise in all things mobile.
Perhaps that's why uber-blogger Om Malik acquired the jkOnTheRun blog this summer, making it the latest member of the Giga Omni Media family. Kendrick is on the hunt for the latest gadgets to test and review. He's also a popular podcaster, so expect him to talk about your product as well as write about it. But wait: how can you cut through the clutter and ensure your product is one of the elite that Kendrick selects for review?
Got a consumer tech story to tell to BusinessWeek? Remember Cliff Edwards. He shares the responsibility for the "Technology & You" column with Stephen Wildstrom and writes frequently for BusinessWeek.com as well.
Jeff is a multifaceted player at Network World. He anchors the online Network Architecture Alert, and also publishes items to the newsy Netflash blog, now updated each day. So PR pros will definitely consider him "pitchable." He offers insight into contributing vendor-generated content and how articles are chosen for NWW's e-newsletters, and slidewhows.
You've heard him on the Gillmor Gang weekly podcast, and you've read his work over the years in Ziff Davis, IDG and CMP publications. Now Steve Gillmor is back, as editor of TechCrunch IT, a version of the well-known site finely tuned for the enterprise reader.
Most people think to pitch Om Malik when seeking coverage in GigaOm.
Well, take a close look, and you'll see that the most prolific GigaOm writer of all is reporter Stacey Higginbotham, who has agreed to spend 30 minutes of her valuable time schooling PR pros on the "new GigaOm," its priorities and how best to secure coverage. Take a look at Stacey's own coverage and you'll see that she writes about vendors big and small, in hard-news and trend-analysis formats. But she's always all about the modern network, providing ubiquitous, high-bandwidth communication everywhere. She's as hungry to envision the future as you are.
Natali Del Conte, Senior Editor
CNET TV / CBS The Early Show
Natali del Conte hit the big time this spring when CBS bought CNET Networks. A regular contributor to the CBS Early Show and guest commentator on Fox News, CNBC and many other TV outlets. Her showcase work is her daily videocast -- called Loaded -- for CNET TV. Natali is every bit a journalist and drives her own decision-making about what airs. Listen in to an influencer who, even with all her accomplishments, is only now just getting started.
What happens when a blogger with huge editorial credibility also happens to be a vendor? Can the blogger be an honest broker when writing about trends? What happens if the blogger, however unintentionally, antagonizes you or your client?
Ryan Naraine is one of our industry's most widely respected editorial voices on security. A former reporter for eWeek and Jupitermedia, Ryan currently blogs for ZDNet. His day job: an "evangelist" for Kaspersky Lab. As we discussed with News.com's Matt Asay two weeks ago, what are the new PR rules for dealing with journalists who also work for vendors? Is a basic disclosure statement enough?
Kevin McKean, Consumer Reports/ConsumerReports.org
V.P., Editorial Director
Kevin has empathy for PR and will help you understand the ins and outs of the eponymous and often cantankerous watchdog publication. He also is a very responsive individual, whose acquaintance might one day be quite valuable.
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.