Few "targets" are sweeter than USA Today, so PR is fortunate to have someone on the scene as earnest as Ed Baig. He writes for print and web, contributes to USA Today's tech blog, and perhaps you've even seen him in front of a video camera a time or two.
Thoughtful and articulate, Michael Fitzgerald is a kind of journalist that journalism cannot survive without. He is a storyteller, who ties together disparate elements to engage and entertain a casual reader. As a freelancer, Michael did well in 2008. But publications keep missing their ad page forecasts, and editors are starting to accumulate pieces that they've purchased but have no room to run -- at least in print. PR pros have a vested interest in heeding Michael's words and helping him -- and all storytellers -- to be successful.
Eric Hellweg, editor
HarvardBusiness.org June 2009
Beating your brains out trying to get business media coverage? Have you considered HarvardBusiness.org? The Harvard Business School produces some of the best thinking in the world, and since late 2007, so have readers of its web site. The guy who runs the show there is Eric Hellweg, whom you may remember from the original Business 2.0. He'll open your eyes to all the different pitching and participation opportunities for you and your clients. You'll see.
Brian Bergstein, technology editor
The Associated Press June 2009
Considering the power — and sanctity — of the Associated Press, it’s to the institution’s great credit that it has such a helpful PR advocate in the person of Brian Bergstein. He runs the tech show, and he knows his veteran staff quite well. When he says, “think like a reporter and imagine what the second-day take is going to be,” that’s authentic, spot-on advice. We were surprised to learn how up-to-date the AP is on video and slide shows, but AP’s core mission will never change. Write compelling, newsy pieces that subscribing organizations will publish, and that you — the reader — will want to read.
Paul Taylor, consumer tech columnist
The Financial Times May 2009
He may not have the name recognition of a Mossberg or Pogue, but the FT's Paul Taylor has broader global reach. His work comes across as personal but not egomaniacal. He builds his columns around reader mail. So why isn't Paul's name a household one? His work resides behind a pay wall. He also spends time tracking the telecom beat, so his attention is divided and blogs less than his consumer tech edit colleagues. Nonetheless, you'll see in our notes below that Paul Taylor belongs on your A-list.
SWMS Editorial Teleconference Series - Notes and Audio
Sam Diaz, blogger
ZDNet, Between the Lines
Guys like Sam Diaz don't come along very often. He's a hard-nosed journalist but approachable and empathetic to PR. He also WORKED in PR as recently as last year, hired by SutherlandGold to teach clients to blog. He shares his "lessons learned" with us below… but more important, he also shares the secrets of getting on his radar at ZDNet. One of three authors of the "Between the Lines" blog, Sam is a generalist who's worth pitching for just about any genuinely newsworthy tech story.
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.