Recent Profiles

SWMS Editorial Teleconference: Fritz Nelson, TechWeb TV

Fritz Nelson, executive producer
TechWeb TV
September 2009

You won’t find a more experienced tech b-to-b video producer than Fritz Nelson. Luckily for PR, he’s quite responsive and wants to open his door for virtually any worthy tech vendor. But these are early days, and tech PR hasn’t quite figured out how best to harness the power of TechWeb TV. The gist of Fritz’s advice: your executive must speak directly and answer the questions. They also can demo their software products using TechWeb’s Reviewcam tools. A new live San Francisco-based TechWeb show called “Valley View” has been soft-launched and will be rolled out full-force in 2010. And Fritz Nelson will be at the center of it all.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Tech Edit Spotlight: Tech Video - tools, tactics and tips

Tech Edit Spotlight on Tech Video
September 2009

What exactly is "good" tech video? And could you sell that definition to your clients? This SWMS Tech Edit Spotlight will answer both questions. Trade and business media often don't understand their own intentions with their video efforts, making it difficult for PR pros to pitch ideas. Some edit outlets accept B-roll, but what kind and under what circumstances? And what must clients do to succeed in the video era? You'll be surprised at how easy it can be.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Editorial Teleconference: John Biggs, CrunchGear

John Biggs, editor
CrunchGear
September 2009
 

John Biggs is one another of the modern-day influencers who writes both for blogs and a MSM outlet, in this case the New York Times. He’s a posting machine. He’d rather post often than thoroughly, so keep your pitch ideas simple. He’s also in the market for images. Have them ready. Also remember that he’s a guy’s guy and he writes for guys, so think like one and you’ll get along just fine.

 

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Editorial Teleconference - Mike Fratto, Byte and Switch, Network Computing

Mike Fratto
site editor Byte and Switch 
editor, Network Computing
August 2009
 
A tech publication re-launch? Network Computing returned to the scene in Aug. as a digital edition (no print). TechWeb/CMP veteran Mike Fratto oversees NC’s re-emergence and, below, sheds light on how to get coverage.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Editorial Teleconference: Patrick Thibodeau, senior editor, Computerworld

Patrick Thibodeau, senior editor
Computerworld
August 2009
 
We’ve been interviewing editors for almost a decade as part of the SWMS editorial teleconference series and we can’t recall a more lucid, realistic discussion than the one you’re about to read. For PR, Computerworld has long been a tough edit nut to crack. In so many words, Pat Thibodeau explains why. His are the editorial values that are sailing out the window. We’ll miss them.
 

 

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Editorial Teleconference - Maggie Reardon, senior writer, CNET News

Maggie Reardon, senior writer
CNET News
August 2009
 
How often do you hear a reporter say, I could use some story ideas from PR? That’s pretty much what Maggie Reardon told us this month, and it just doesn’t get any better than that. But beware: she wants you to tee it up.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Tech Edit Spotlight: The New York Times

Tech Edit Spotlight: The New York Times
July 2009
 
It may be under the gun every which way, but who wouldn't want coverage in the New York Times? The NYT wants to be where technology impacts society. That’s the sweet spot. But with more than 1,200 on the edit side, it’s easy to oversimplify. That’s why we delve into the blogs, the weekend Business sections and the multimedia opportunities that await.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

SWMS Editorial Teleconference: Stephanie Mehta, technology editor, Fortune

Stephanie Mehta, technology editor
Fortune
July 2009
 
Once a Fortune reporter and now its tech news boss, Stephanie Mehta brings terrific balance to her post. Stephanie spent 2006 and 2007 as Fortune's international editor, immersing herself in the global perspective. Now she concentrates on the U.S. tech scene and manages reporters, bloggers and Fortune's fast-growing video operations. You’ll find Stephanie incredibly candid, clear and refreshing in the following interview. She really does want to help.
 

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Pages

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.