Recent Profiles

SWMS Targets: Michael Morisy, The Hive @ The Boston Globe

In 2010 Michael Morisy began his tech career at TechTarget covering enterprise tech. Today he finds himself ascendant at the Boston Globe, turning out a story a day (more or less) and forwarding even more story ideas to his reportorial colleagues on the Globe news desk.

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SWMS Profile: Todd Wasserman, business editor, Mashable

Mashable's Todd Wasserman holds an interesting title -- business and marketing editor. Few publications link the two. So to get Todd's attention, pitch a story that addresses both business and marketing. Todd once worked at Brandweek and Adweek, and sees business stories the way CMOs do.

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Profile: Doug Henschen, InformationWeek

Few enterprise reporters are more tenured than InformationWeek executive editor Doug Henschen. He's been on the beat, more or less, for two decades. He knew data before it was big. So he's among the most difficult reporters to pitch successfully. Based on our recent SWMS editorial teleconference, here's what PR can bring to Doug's table:

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.