Few enterprise reporters are more tenured than InformationWeek executive editor Doug Henschen. He's been on the beat, more or less, for two decades. He knew data before it was big. So he's among the most difficult reporters to pitch successfully. Based on our recent SWMS editorial teleconference, here's what PR can bring to Doug's table:
Nick Barber saw it coming -- the video, the global angle, the storytelling. While much of the rest of tech media was out writing articles -- and still is -- this IDG reporter was hopping from one continent to another, doing stand-ups by day and FTP-ing big fat files up to the server by night.
Mashable continues growing new channels and hiring people to run them. The site has grown far beyond its tech roots -- it averages more than 27 million unique visitors a month these days -- and now sees its rivals as Forbes and the Huffington Post, rather than TechCrunch and GigaOm back in the day.
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.