Recent Research

SWMS Research and Insight: A few questions about slide shows, video

If a video first runs on a client’s blog, would they still consider it?
Get the buy-in first... that way you might be able to build "middle  ground" into it that pleases the client and also pleases PC World.  If it's not a sales-y video with partisan tone, a publication will run it even though it has appeared on a blog.
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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
Mon, 2014-06-23 19:24

We spotted this Jun. 17 March Communications post and took it... Read more

Mon, 2014-06-23 18:59

The founder of Perkett PR launches SeeDepth, a boutique focused on measureme... Read more

Mon, 2014-06-23 18:35

We all remember the Marc Andreessen big idea "software is eating the world." His notion of... Read more