If a video first runs on a client’s blog, would they still consider it?
Get the buy-in first... that way you might be able to build "middle ground" into it that pleases the client and also pleases PC World. If it's not a sales-y video with partisan tone, a publication will run it even though it has appeared on a blog.
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.