Recent Research

SWMs Research and Insight: Top IT, BI and Open Source Trends in coverage

General Trends
 
Overall, to capture some of the b-to-b vibes from the "bottom up," we'd suggest visiting IT community sites such as 
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SWMS Research and Insights: Pitching Slideshows

Q: Do you recommend pitching a how-to topic and getting the editor’s buy-in first, or would it be better to have the video already produced and send that way? If a video first runs on a client’s blog, would they still consider it?

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SWMS Research and Insight: Automotive Targets

Updated 8/09
Who are the auto mavens at the following titles? Detroit Free Press  -  Detroit News  -  Dow Jones Newswire  -  Economist  -  Financial Times  -  Forbes  -  Fortune  -  LA Times  -  Reuters  -  The Washington Post

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SWMS Insights: Managing Client Expectations

The following is the SWMS Guide to Client Expectation Management. It's designed for tech PR pros who must deal with unrealistic expectations of clients who want high-profile business title coverage -- and want it immediately.

While most of this advice is 2006 vintage, it is just as applicable today.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Tue, 2014-07-22 09:53

As seen in Medium: Sharethrough bought billboards in San Francisco to promote this week's Native Advertising Summit.  We've seen some... Read more

Tue, 2014-07-22 09:48

Produced in conjunction with the Business Marketing Association and the Online Marketing Institute, a Forrester Research... Read more

Mon, 2014-06-23 19:40

We've been hearing a lot of good things about Tomaz Tunguz, a Redpoint Ventures partner and one of the more thoughtful VC bloggers... Read more

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