Q: Do you recommend pitching a how-to topic and getting the editor’s buy-in first, or would it be better to have the video already produced and send that way? If a video first runs on a client’s blog, would they still consider it?
Who are the auto mavens at the following titles? Detroit Free Press - Detroit News - Dow Jones Newswire - Economist - Financial Times - Forbes - Fortune - LA Times - Reuters - The Washington Post
The following is the SWMS Guide to Client Expectation Management. It's designed for tech PR pros who must deal with unrealistic expectations of clients who want high-profile business title coverage -- and want it immediately.
While most of this advice is 2006 vintage, it is just as applicable today.
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.