Recent Research

Small Business (SMB)

Small business makes up most of US business. Yet there's such a small amount of media specifically dedicated to it. That's why knowing who the specialists are is so important. Here's a living document on who's who and how to reach them. No fancy formatting: send us what you know and we'll build a shared doc together.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Cybersecurity Reporters

Updated June 2016 -- There's a big difference between security reporters and cybersecurity reporters. The latter are politically and militarily connected and compete with world-famous consultants. Here's our take on the top 12 cybersecurity influencers (hat tip to Little Bird for the research assist).

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Tech Edit Spotlight: Ars Technica

Somehow, after 16 years of success, Ars Technica still may not leap to mind as one of the world's top tech web sites. But that's what it is. But that's what it is. According to Ars co-founder and EIC Ken Fisher, Ars has been averaging 11 million unique visitors and roughly 50 million page views each month.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Thu, 2014-07-24 20:47

Maybe sometimes, argues Chris Conway of CHEN PR, an SWMS subscriber.... Read more

Tue, 2014-07-22 10:31

The Guardian gives their New Yorker colleagues a thumbs-up on their new redesign and paywall. This might be a good... Read more

Tue, 2014-07-22 09:53

As seen in Medium: Sharethrough bought billboards in San Francisco to promote this week's Native Advertising Summit.  We've seen some... Read more

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