Recent Research

Tech Edit Spotlight: Community Managers

What once was "social media" now has become "community," and that has come to mean a lot of things. It can mean listening to the web at large or to employees only. It can mean publishing one's own content or co-publishing with partners. It always means being prepared for the unexpected.

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Tech Edit Spotlight: Trends in Tablet Editorial

"The News River." A term first coined by legendary tech industry blogger Dave Winer, the river is simply a long list of most recently published news stories. It has become the staple architecture for not just tablets, but is emerging on the desktop as well. 

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SWMS Research and Insight: B to B Contributed Content Options

B to B Contributed Content options – Strictly for thought leadership, wide industry views. Pitch ideas strong enough to start conversations.
 
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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Mon, 2014-07-28 19:01

No agency wants to tell the client this. But March PR's Meredith L. Eaton may have found... Read more

Thu, 2014-07-24 20:47

Maybe sometimes, argues Chris Conway of CHEN PR, an SWMS subscriber.... Read more

Tue, 2014-07-22 10:31

The Guardian gives their New Yorker colleagues a thumbs-up on their new redesign and paywall. This might be a good... Read more

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