Recent Research

Special Report: Brand Journalists Bare Their Souls

Journalists are leaving media brands every week.This week it's Tyler Gray, who left Fast Company after five years to join Edelman as a senior VP. Why are they leaving? What comes next? We also interviewed executives who hired these journalists. How has it turned out for them?

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Tech Edit Spotlight: PandoDaily

Now in its second year, PandoDaily has distinguished itself amid the Silicon Valley publishing chaos. Its web site carries no advertising. Money is made through sponsorships and events. Its writers are excellent, far stronger than you typically see from the usual SV suspects.

 

 
Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Tech Edit Spotlight: The Huffington Post

Any site that gets 40 million page views a month is always worth pitching. Alas, for most PR pros the Huffington Post is a black box: it publishes little contact info, the masthead is incomplete... certainly here at SWMS, no media property has produced more frustration and ill spirit -- either in PR or among edit competitors. 

This Tech Edit Spotlight is a 2013 road map to who's who at HuffPo Tech and the best paths to coverage.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Thu, 2014-08-14 18:59

That's the hed from this piece from the HuffPo. Hat tip to SWMS subscriber The Hoffman Agency.... Read more

Thu, 2014-08-14 18:31

Like you, we saw a crapload of recent keystrokes dedicated to Robin Williams. Not that he didn't deserve it, of course. Here's... Read more

Mon, 2014-08-04 06:58

Content marketing mavens are abuzz about an eBook from Lee Odden and Joe Pulizzi.... Read more

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