Pitching New York Times management columnist Adam Bryant is like taking an open-book test: all the information is right there, but you can still get it wrong. There are the roughly 400 columns he has written since 2009. He's got the Corner Office book, and others.
If you've had trouble reaching journalists at BuzzFeed, you're not alone. Why is this? Reporters aren't always responsive, as an PR pro can tell you. But there's something else at work here. We spent some time on Glassdoor this week in search of answers.
We've all heard the expression "show me, don't tell me." At least in the workplace, that became just a bit easier last week with the publication of "Good Charts," a book written by Harvard Business Review senior editor Scott Berinato.
Looking for a fresh approach for story pitches, contributed content and client media? Try predictions. They're not just for December anymore. According to Google Trends, interest in predictions as a "media genre" has never been higher. Forbes's 2016 prediction articles drew three times as many readers than the Forbes average.
Video typically comes from TV networks and web sites. Increasingly, it will come from special-interest over-the-top (OTT) networks, delivered by apps you load from your mobile device or find pre-loaded on your Apple TV or Roku. This week The Enthusiast Network announced an update to just such an OTT platform, called Motor Trend on Demand.
Event season is heating up. Gigaom this month will announce the speaker lineup for Gigaom Change, its first F2F event under the leadership of CEO Byron Reese. The New Yorker is also getting into the tech event business with the debut of the New Yorker TechFest, chaired by the widely-respected New Yorker editor David Remnick.
Tech PR pros don't need something else to do, but it's probably time to keep an eye on Facebook Live (FBL). Launched last August, FB's live video portal has come of age. Brands, celebrities, tech journalists and mere mortals are broadcasting live every day to large and growing audiences.
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.