Recent Edit News and Analysis

Study: 86% of B2B Video is Viewed on Desktop, Not Mobile

Surprise! Eighty-six percent of B2B video viewing takes place on the desktop, only 14 percent on mobile, according to a recently released study sponsored by SWMS subscriber Vidyard, a Kitchener, Ontario-based video analytics provider.

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TechCrunch Dims the Lights on Contributed Content

If you’ve had difficulty contributing content to TechCrunch gatekeeper Jon Shieber lately, you’re not alone: readers sent us a lot of “what’s-going-on?” emails in recent days. Even after our own email exchange with Jon, it’s still unclear exactly what is going on.

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Search Tool TechNews (IT Database) Testing New Version

A new, beta version of TechNews emerged this week. You may know the product by its old name, IT Database. By any name it’s a trusted search tool that unearths who’s been writing about what in B2B tech edit. It celebrates its 10th anniversary this year. The latest TechNews version, in beta, allows users to “follow” reporters and be alerted when they write something new.

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Forbes Technology Council: a Smart Way to Get Published?

Readers have been asking us about the Forbes Technology Council, an invitation-only community for C-level executives. You have to invite yourself and then pay to get in. Once you’re approved, you can publish up to ten times a year on Forbes.com. Is it worth the money?

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SWMS Spot-Check: Mobile Speeds of Top Tech Sites

A target is a target and a hit is a hit, but one day soon you’ll choose which sites to pitch based on how they perform on mobile. One big reason: Google’s algorithms have begun to rank the mobile version of a site’s content. This means that a site’s influence increasingly hinges on how it works on the go.

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Profile: Mike Vizard, freelancer

Were you alive in 1985? Mike Vizard was reporting tech news and is still at it, freelancing for IT Business Edge and three other titles. Few journalists have more experience and connections. No tech PR pro can afford not to know what Mike told us during his recent 27-minute interview with us.

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More Reaction to Our Open Letter, "Dear B2B Client..."

Our readers had a lot to say about our open letter written from a fictitious B2B agency to a well-meaning fictitious client. A lack of candor often plagues an agency-client relationship after the glow of the kickoff has faded. Our open letter was designed to let agency leaders say what was on their minds.

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SWMS IT Media Spot Check, Pt. 2

Where would you rather get coverage, Computerworld or Datanami? If you represent a company selling enterprise software, you probably don’t have much of a choice. Visit Computerworld today and you’ll see lots of practical, readable, sharable stories, but nothing like “Spark Gains Momentum With Latest Investment,” or “MariaDB Takes On Teradata, Vertica with Column Store.”

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Tue, 2014-07-22 09:48

Produced in conjunction with the Business Marketing Association and the Online Marketing Institute, a Forrester Research... Read more

Mon, 2014-06-23 19:40

We've been hearing a lot of good things about Tomaz Tunguz, a Redpoint Ventures partner and one of the more thoughtful VC bloggers... Read more

Mon, 2014-06-23 19:24

We spotted this Jun. 17 March Communications post and took it... Read more

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