You may think of Loren Feldman as the SMB guy for Forbes, but he also hosts Mind Your Business, a weekly radio show on Sirius XM 111. Says Loren: “It definitely helps me keep learning – but that’s easy. I have a lot to learn.”
It’s easy to consider NBC Bay Area 11 reporter Scott Budman a “PR-friendly,” especially if you’ve seen him moderate the annual PRSA Media Predicts event in Silicon Valley each December. Truth is, he’s just plain friendly.
One prominent site still on the hunt for contributors is Inc.com. Executive editor Laura Lorber oversees two full-time editors and collaborates with six others to manage the network of more than 400 experts. Inc. is not into the one-offs. They want family members.
It’s easy to forget that the media world — on the business side — has its share of scammers and scumbags. When publishers fight back as they should, PR pros can get caught in the crossfire. Case in point: The Next Web.
Contributed content is tougher than ever to place. Sites that used to accept it no longer do. Getting the writing right is the least of it -- but it's where to start. In this SWMS deep-dive, we’ll be prescriptive and touch upon basics you may know but your clients may not. It can be scary to “manage up” but preventing problems is always easier than solving them.
IDG Communications yesterday laid off 93 employees, mostly in US-based editorial. It was the largest layoff in IDG’s 53-year history. Says IDG CMO Josh London in an email: “This was a difficult decision for the company, but we are grateful to those colleagues whose roles have been affected for their many contributions to IDG.”
There’s a certain fatigue about VR these days. It’s here and it isn’t. It’s 30 years old and brand new. What's the truth? Just as health tech and fintech finally got here, so will VR, AR and MR. For comms pros, as we said last month, it's smart to read up and prepare. But there's far to go.
If you don’t have a client in sports marketing, you’re probably gearing up to skip this article, right? That's a trap. Don’t. There’s more than meets the eye to Paul Kapustka and his Mobile Sports Report.
Here’s a backdoor pitch opp for you — VentureBeat’s VB Live webinar series. “It’s about 80 percent edit-driven,” says VB webinar manager Wendy Schuchart. The subject matter is the same mixture of tech trends and VC-minded advice that you see on the main VentureBeat web site.
Add Scott Raynovich to your list of pitchable enterprise tech influencers. This month Scott launched Futuriom, a consultancy focused on “companies and technologies that…will provide the most growth over the next decade, including artificial intelligence, Internet of Things (IoT), cloud computing, and cybersecurity.”
When was the last time PR pros swarmed the Huffington Post? We’re guessing about a year ago, when it threw its contributed-content doors wide open. In any case, after 12 successful years, the Huffington Post is no more. Its owner, Verizon, this week renamed it “HuffPost.”
No one moves like Christina Farr. In less than five years she has reported for VentureBeat, KQED, Reuters, Fast Company and as of last month, CNBC. Healthcare became her specialty during that time, and her expertise showed this week on The Today Show, on which she appeared to discuss her scoop about Apple.
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.