Recent Edit News and Analysis

The Truth About CEO Profiles

CEO profiles seem scarcer than ever, while demand for them soars. Each month our subscribers request valet research on “targets” for CEO profiles. There aren’t many and there aren’t enough. This analysis aims to be as constructive and useful as possible. That said, five expert editors tell it like it is.

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Quentin at Google: Six Months In

Once you’ve worked for the WSJ, NYT, Forbes and Fox, what do you do for an encore? You go to work for Google, explaining the cloud. At least that’s what Quentin Hardy did. Six months in, he loves it. He writes, moderates panels and soon will produce videos. Mostly, he gets to go deep and stay deep on the biggest story of our times.

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Pitch Opp: Erick Schonfeld's Traction Technology Partners

If you’ve got enterprise tech startups to publicize, get to know Traction Technology Partners (TTP). Former TechCrunch EIC Erick Schonfeld — who also oversaw IDG’s DEMO conference — co-founded TTC in late 2015 with former Network World exec Neal Silverman and helped build a great business that can make tech PR pros look good for free.

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TC Currie on Pitching, Pt. 1

I’ve been a journalist for a little less than two years at this point, and am not quite over the thrill of getting pitches.  I’m still reading through the pitches I receive, but most journalists I know tell me they barely glance at them because of the sheer volume of pitches they receive every day.

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24 Obscure Titles Worth a Look

If someone asks you, “What are some of the new and emerging publications out there?”, would you know? When someone asked us recently, we stumbled. So we polled influencers and did some digging. The result is our latest SWMS Google Doc, a list of 24 publications spanning urban planning, economics, sports, travel, long-reads… and lots of tech.

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Strategies for Black Hat Success

By David Strom --> If you are planning on making an announcement at the Black Hat show next week in Vegas, here are some tips to get better coverage for your clients. As you might know, I have been attending hundreds of conferences over the years and now cover infosec and edit the Inside Security newsletter.

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David Strom: Seven Orgs That Should Give Us Hope

We all know that the Bezos Post and the Grey Lady are doing well selling monthly subscriptions. (During the last three months of 2016, the Times added 276,000 net digital-only subscribers, more than they started the year.) 

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Killer Trigram: 'Will Make You'

If you’re publishing to the Internet, and Facebook shares are your goal, the most powerful headline ingredient you can use is this trigram — “will make you.” That’s the word this week from BuzzSumo, which crunched 100 million headlines from March 1st through May 10.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.

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Wed, 2014-08-20 18:39

We don't know much about TrendKite, vendors of PR automation software. But we enjoy the tight, imaginative and no-nonsense writing in its blog. Her... Read more

Thu, 2014-08-14 19:09

Good series ongoing from Christopher Penn at SWMS subscriber SHIFT Communications. Part 3 of the 10-part series is on "The Frankli... Read more

Thu, 2014-08-14 18:59

That's the hed from this piece from the HuffPo. Hat tip to SWMS subscriber The Hoffman Agency.... Read more

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