Recent Edit News and Analysis

Pitch Opp: Erick Schonfeld's Traction Technology Partners

If you’ve got enterprise tech startups to publicize, get to know Traction Technology Partners (TTP). Former TechCrunch EIC Erick Schonfeld — who also oversaw IDG’s DEMO conference — co-founded TTC in late 2015 with former Network World exec Neal Silverman and helped build a great business that can make tech PR pros look good for free.

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TC Currie on Pitching, Pt. 1

I’ve been a journalist for a little less than two years at this point, and am not quite over the thrill of getting pitches.  I’m still reading through the pitches I receive, but most journalists I know tell me they barely glance at them because of the sheer volume of pitches they receive every day.

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24 Obscure Titles Worth a Look

If someone asks you, “What are some of the new and emerging publications out there?”, would you know? When someone asked us recently, we stumbled. So we polled influencers and did some digging. The result is our latest SWMS Google Doc, a list of 24 publications spanning urban planning, economics, sports, travel, long-reads… and lots of tech.

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Strategies for Black Hat Success

By David Strom --> If you are planning on making an announcement at the Black Hat show next week in Vegas, here are some tips to get better coverage for your clients. As you might know, I have been attending hundreds of conferences over the years and now cover infosec and edit the Inside Security newsletter.

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David Strom: Seven Orgs That Should Give Us Hope

We all know that the Bezos Post and the Grey Lady are doing well selling monthly subscriptions. (During the last three months of 2016, the Times added 276,000 net digital-only subscribers, more than they started the year.) 

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Killer Trigram: 'Will Make You'

If you’re publishing to the Internet, and Facebook shares are your goal, the most powerful headline ingredient you can use is this trigram — “will make you.” That’s the word this week from BuzzSumo, which crunched 100 million headlines from March 1st through May 10.

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WSJ's 'Boss Talk' is Back

WSJ Boss Talk is back on a more-or-less bi-weekly schedule. PR pros seeking to place CEO profiles are rejoicing, as profile opps are scarce. But beware: the Journal exacts its price. In studying the past four installments, we found that it tends to profile only well-known companies...

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SMB Pitch Opp: Mind Your Business on Sirius/XM 111

You may think of Loren Feldman as the SMB guy for Forbes, but he also hosts Mind Your Business, a weekly radio show on Sirius XM 111. Says Loren: “It definitely helps me keep learning – but that’s easy. I have a lot to learn.”

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Inc. Wants Contributors and Invests in Them

One prominent site still on the hunt for contributors is Inc.com. Executive editor Laura Lorber oversees two full-time editors and collaborates with six others to manage the network of more than 400 experts. Inc. is not into the one-offs. They want family members.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Thu, 2014-10-09 06:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

Wed, 2014-10-01 12:49

In her biweekly newsletter Snappington Post, our longtime subscriber Cheryl Snapp pointed to a Fast Company article advising job a... Read more

Sun, 2014-08-24 16:07

It's a tabletop tech demo event on Oct. 16 in NY. It starts at 4p exclusively for media, and at 7p opens to the public. Details... Read more

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