In my last installment, I took apart a pitch that I would not have responded to even if the product might have been interesting to my editor. Today, I want to share a pitch, and the emails that followed, which resulted in an article.
If you’ve got enterprise tech startups to publicize, get to know Traction Technology Partners (TTP). Former TechCrunch EIC Erick Schonfeld — who also oversaw IDG’s DEMO conference — co-founded TTC in late 2015 with former Network World exec Neal Silverman and helped build a great business that can make tech PR pros look good for free.
I’ve been a journalist for a little less than two years at this point, and am not quite over the thrill of getting pitches. I’m still reading through the pitches I receive, but most journalists I know tell me they barely glance at them because of the sheer volume of pitches they receive every day.
If someone asks you, “What are some of the new and emerging publications out there?”, would you know? When someone asked us recently, we stumbled. So we polled influencers and did some digging. The result is our latest SWMS Google Doc, a list of 24 publications spanning urban planning, economics, sports, travel, long-reads… and lots of tech.
Here are more pitch ideas — with specifics — for Black Hat 2017, to be held next week in Las Vegas, where daytime temps will crack 100 degrees. Yes, you are well underway on this. There’s still time for last-minute opps and maneuvers.
By David Strom --> If you are planning on making an announcement at the Black Hat show next week in Vegas, here are some tips to get better coverage for your clients. As you might know, I have been attending hundreds of conferences over the years and now cover infosec and edit the Inside Security newsletter.
We all know that the Bezos Post and the Grey Lady are doing well selling monthly subscriptions. (During the last three months of 2016, the Times added 276,000 net digital-only subscribers, more than they started the year.)
If you’re publishing to the Internet, and Facebook shares are your goal, the most powerful headline ingredient you can use is this trigram — “will make you.” That’s the word this week from BuzzSumo, which crunched 100 million headlines from March 1st through May 10.
WSJ Boss Talk is back on a more-or-less bi-weekly schedule. PR pros seeking to place CEO profiles are rejoicing, as profile opps are scarce. But beware: the Journal exacts its price. In studying the past four installments, we found that it tends to profile only well-known companies...
You may think of Loren Feldman as the SMB guy for Forbes, but he also hosts Mind Your Business, a weekly radio show on Sirius XM 111. Says Loren: “It definitely helps me keep learning – but that’s easy. I have a lot to learn.”
It’s easy to consider NBC Bay Area 11 reporter Scott Budman a “PR-friendly,” especially if you’ve seen him moderate the annual PRSA Media Predicts event in Silicon Valley each December. Truth is, he’s just plain friendly.
One prominent site still on the hunt for contributors is Inc.com. Executive editor Laura Lorber oversees two full-time editors and collaborates with six others to manage the network of more than 400 experts. Inc. is not into the one-offs. They want family members.
Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.