Recent Edit News and Analysis

Alex Wilhelm, Mattermark EIC

Alex Wilhelm left TechCrunch last month to become EIC at Mattermark, a 45-person, SF-based data mining shop. Says Alex: "You can be independent, build out your own editorial team, we have all this data, you can guide your own ship and that's an attractive proposition." 

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Health and Healthcare 2016: Themes and Narratives

Last Spring when SWMS profiled financial services media, we saw journalists covering a vast bureaucracy coping with the impact of digital, while contending with government regulation. In 2016, the healthcare vertical is shaping up the same way. Broadcast and lifestyle titles focus on educating consumers with lots of digital trend-spotting.

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Contently 2016: Content Marketing Software & Service

Ever see the LUMAscape for content marketing? There sure are a lot of vendors out there. Contently is one that has kept up with the times. Now six years old, NYC-based Contently still helps brands and agencies find good freelance writers, but today it's more of a SaaS player whose dashboards-in-the-cloud help you manage your content creation operations soup to nuts.

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Digiday's Smart Event Strategy

Digiday is more than a digital marketing site that Adweek and AdAge wish would go away. At heart it's an event company that earns big money for introducing professionals to one another. If your clients produce F2F events of their own, they might do well to borrow a Digiday idea or two.

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LinkedIn Lists: Data-Driven

To glimpse the future of publishing, don't study publishing. Study LinkedIn, which year after year shows what smart editors can build in a data sandbox. In 2015 LinkedIn committed itself to a series of quarterly lists, showcasing up-and-comers whose thoughts and achievements provably resonate.

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Lots New in 2016 for Bloomberg Face-to-Face Events

With a new web design and new top editors, few publishers changed more than Bloomberg in 2015 -- so it's easy to overlook the new look at Bloomberg LIVE, the company's events group. In February 2016, Bloomberg hopes to attract 200 execs and investors to Cape Town for the launch of the Africa Business and Economic Summit.

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Edit's Advice to PR in 2015

With 2016 now so close, we thought we'd package what we felt were 2015's most poignant PR takeaways from the many tech and business journalists we interviewed. We kept the list quite short and focused only on the counter-intuitive. Let's get right to it.

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How to Pitch Contributed Content to InformationWeek

Considering that IDG doesn't accept "one-off" contributed content and TechTarget doesn't accept it at all, PR should celebrate David Wagner's new role as gatekeeper of contributed content at InformationWeek. The executive editor says vendors are welcome to submit -- under certain conditions.

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For Editors, Brands and Agencies, Storyful Comes of Age

 

No matter how many web sites you read this year, the most memorable content you saw on the Internet probably came through social. This is the case even for content pros such as editors and brand managers. Now imagine you're on deadline and want to incorporate a photo, Tweet or video into your own content without risking embarrassment or a lawsuit -- or both. 

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How Journalists Would Improve the Experience of Covering CES

With CES a month away, we asked veteran tech journalists, "if you could wave a magic wand and change the experience of covering CES, what exactly would you change?" We got more than our share of throwaway answers. We also got plenty of earnest answers that might help make a PR pro's Vegas experience more successful.

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2016: Trends and Opportunities

 

If anyone knows for sure what "mobile content" will look like next year, it should be Forbes, with several apps already out and more on the way. But even Forbes doesn't. That's why last month it held an internal "100% Mobile Day" in which reporters, editors and folks from the sales and PR side brainstormed what "Forbes for your phone" might look like.

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2016: Software Steers the Ship

In 2016, PR pros will pitch highly instrumented organizations where journalists double as audience development pros. The headlines and articles they write -- and how they write them -- will be shaped by what worked before. Next year, ask every friendly you have about the analytics and workflow software in place in their shop, and how it affects how they work and the choices they make.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
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