Recent Edit News and Analysis

Mar. 14, 2016

[We're back at SWMS HQ this week but head to New York and Boston before March is through. Today we examine some of the topics that emerged from recent face-to-face meetings with you.]

What are coverage trends these days surrounding funding rounds, especially Series B?

"India’s Flipkart in talks to raise up to $1B, likely in a down round," wrote TechCrunch last week.

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Mar. 7, 2016

Our Bay Area trip was fun and informative. As usual, AEs and SAEs struggle to reach reporters who are overworked, arrogant or both. In one particularly heartbreaking story, a senior PR pro (and a fine person, in our view) told us of approaching a well-known reporter at an event, only to see him spot her, turn his back and walk away. There is no excuse for this.

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Feb. 29, 2016

We learn so much when we meet with our subscribers. When did theSkimm become so popular? So many of you asked how to get into it. You could pitch Danielle Weisberg or Carly Zakin, the co-founders... though your odds might be better with writers Avery Carpenter or Kate Preziosi. All four of these women come from TV or video, so pitch them the way you'd pitch a booker.

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Got a Turnaround Story to Pitch? Careful.

Let's say a PR pro pitches a reporter to write "the turnaround story," the one that goes, "yes, we may have been in trouble, but we're past that now and everything's looking great." The reporter says OK and makes time to report. Likewise, the busy CEO makes time to be interviewed.

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WSJ's Elizabeth Dwoskin to WaPo as SV Correspondent

Elizabeth Dwoskin this week departed the WSJ to become Silicon Valley correspondent for the Washington Post. She starts March 21. Good luck finding anyone who didn't admire her WSJ work covering big data, and most recently, algorithms.

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The Economist's 'Lean Back' is Now 'Marketing Unbound'

Lean Back 2.0, The Economist Group's marketing blog, is now called Marketing Unbound, renamed to better reflect its mission as a platform for "progressive" marketers in global corporations. Lean Back "was a great title originally but it needed refreshing," says editor Mercedes Cardona.

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Fortune's Latest Ventures

Fortune this week launched a new section, a new list, a new daily newsletter on healthcare/pharma, and hired three new editors. Fortune now attracts 20 million monthly visitors, a record. Editor Alan Murray has flat-out transformed this title in just 18 months.

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Important Changes at WSJ

Change has again come to the Wall Street Journal. Global technology editor Jonathan Krim resigned this week. Former Seattle Times and Businessweek reporter Jay Greene came aboard. Meanwhile, the News Corp. division that operates the WSJ and Dow Jones announced an eight percent year-to-year revenue drop.

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Where are the Engaged Readers? SimilarWeb Stats Can Tell You

Perhaps the most respected tech publication in the industry has the highest bounce rate, the smallest number of page views per visit and the lowest time on site among all major rivals. Which is it? SimilarWeb can tell you, for free. Founded seven years ago this month, SimilarWeb data can reveal dozens of criteria that can help shape your pitch strategies.

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Tech Podcasts: The Ultimate List

With roughly 250,000 podcasts to choose from these days, which are essential? A good Samaritan named Ty Danco this week published a list of 75 startup-related podcasts, assigning them a letter grade and how they rate on iTunes. A director at Techstars in Boston, Ty speaks his mind about the startup sacred.

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Little Bird, the Powerful Twitter Tool, Now Updated

Mining Twitter for influencers is every PR pro's job. A great tool for that task, Little Bird, was updated this week in important ways. Since its founding in 2011, cloud-based Little Bird has indexed Twitter users primarily by how much clout they have with other Twitter users. We've used Little Bird for years and love it.

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Meet VB's New EIC: Blaise Zerega

VentureBeat will turn ten years old in September. If it's to last another ten, Blaise Zerega will be the guy to chart the course. Blaise began this week as VB's EIC. He won't write much, so don't pitch him an everyday story. Pitch instead the story of the year.

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