Recent Edit News and Analysis

Here's Two Must-Read Charts from Constellation Research

You might think of Dion Hinchcliffe as a ZDNet contributor, but he’s also an analyst at Constellation Research. And this month he produced a superb 34-page report for “The New C-Suite” that every B2B PR pros will enjoy reading, and can use to help build relationships with clients and reporters.

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SWMS Analytics Insights: Case Studies and Impact of Gating

In the SWMS piece to your right, we posited that case studies might not be worth the trouble of arranging — or writing — because few readers shared them on social. There’s more to it than that. Using the ShareableMetrics tool from ShareableMetrics the company, we’ve learned two additional things...

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SWMS Analytics Insights: Editorial Engineering

In the increasingly metricized world of PR, a widely shared hit is the best kind. And a tool from ShareableMetrics makes it a breeze to see whose work is resonating socially. SWMS spent time this week and learned a lot with this two-year-old tool, which happens to be named ShareableMetrics, just like the company.

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Our CEO Profile Cheat Sheet

-- Updated Mar. 14, 2018 -- Reading Adam Bryant’s brilliant final Corner Office column last month proved a painful reminder that CEO profiles are scarcer than ever. In August, editors from Forbes, Fast Company and ZDNet shared with us some reasons for the scarcity, which made for interesting reading but did little to placate CEO clients awaiting their 15 minutes.

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Opportunity Awaits as HuffPost, Ad Age Put the Squeeze on Contributed Content

There’s subtle PR opportunity in the wake of last week’s sad news from HuffPost and Ad Age. HuffPost officially shuttered its long dormant contributor platform, which allowed approved contributors to publish at will. On the other hand, HuffPost simultaneously launched HuffPost Opinion and HuffPost Personal...

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Tech PR Pitch Tips from the Advertising World of the 1940s

Used bookstores are fun to visit. Who knew that advertising advice written in 1942 would be useful for tech PR more than 75 years later? “How to Write Advertising” was written by an ad pro, Kenneth M. Goode. Miraculously, it’s still in print and available on Amazon. It’s worth the read.

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How to Approach Axios with Contributed Content

With Axios now attracting an audience of more than 16 million monthly uniques (per SimilarWeb), it’s now a Tier 1 place to be. And it takes contributed content, too. Yes, most of it is about Trump, Russia or UFOs. But there’s a surprising amount of tech-related content as well. This week we analyze three contributions that might inspire you to approach.

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Strategies for RSA Success

It is time to start planning for the annual RSA show. For those of you that haven't been, RSA has become the go-to infosec conference and exhibit of the year, with more than 40,000 attendees expected. It rivals Black Hat in size and scope, and you may think about it like I do -- the anti-Black Hat.

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Tech Edit Spotlight: The Information

Does an editorial relationship remain valuable when the reporter goes to work for The Information? In so many words, many of our subscribers are asking this. For reasons we explore in our Tech Edit Spotlight, the day soon may come when you’ll have little choice but to approach The Information. Be ready.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.

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Fri, 2014-10-24 07:04

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more

Tue, 2014-10-21 08:05

Though he is damn near synonymous with data journalism, Nate Silver is still having a hard time launching FiveThirtyEight at ESPN.... Read more

Thu, 2014-10-09 06:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

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