About Us

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Founded in 1998, Sam Whitmore's Media Survey is a trusted independent tech media consultancy that helps PR pros deliver better coverage for their clients, with insightful content and personalized valet consulting for one annual price.

Insightful Content

- Weekly emailer with exclusive tech media research and analysis, spotting trends and pitch opps and tracking reporter moves

- Twitter-based breaking tech media news bulletins on our private Tweet stream, SWMSTweet

- Tech reporter profiles with audio interviews: it matters less what they've done than where they're going and what they want from PR

- Deep-dive analyses of media trends, designed to help account teams plan and execute strategy... (AI, healthcare, AR/VR, tools...)

Personalized valet consulting services

- Target identification. Here's who you pitch, especially in newer publications where beat systems are incredibly fluid.

- Pitch analysis. "This pitch won't work because Steve trusts academics more than any kind of expert, and you didn't offer one." 

- Pitch-opp spotting: side doors to coverage that your rivals miss. I just heard they've got a symposium coming up next Spring. The pitch contact is X.

- Contributed content gatekeepers. Who are they and what are their standards?

- Best practices. Who's doing the best job of X out there? How do I get our survey covered?

- Talent eyes-and-ears. I need to hire a SAE... who's good?

- Spot help, quick delivery: hard-to-find contact info, email addresses, phone numbers

- New business pitch assistance. We dig deep to provide business-winning perspectives your rivals won't. Because we speak with editors every week, we can identify achievable coverage objectives, helping you to avoid post-kickoff frustrations and elevating your performance in the long run. 

 

Does SWMS pay off?

Yes.

I cannot thank you enough for your weekly insights. I look out for your weekly emails and read them as soon as they come out. 

Based on the information, in the last couple of weeks alone I've been able to secure clients onto a Forbes podcast, a Bloomberg podcast, placed two contributed articles, and built relationships with a number of tech reporters based on your insights - resulting in briefings that are all underway. 

-- Lisette Paras, Gravitate PR

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Fri, 2014-10-24 07:04

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed... Read more

Tue, 2014-10-21 08:05

Though he is damn near synonymous with data journalism, Nate Silver is still having a hard time launching FiveThirtyEight at ESPN.... Read more

Thu, 2014-10-09 06:14

... and the headline ended with ...That May Surprise You. A great click-bait technique. Well, the things didn't surprise us and they won't surprise... Read more

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