Natali Del Conte, CNET/CBS

Natali Del Conte, Senior Editor
CNET TV / CBS The Early Show
July 2008
 
 
Natali del Conte hit the big time this spring when CBS bought CNET Networks. A regular  contributor to the CBS Early Show and guest commentator on Fox News, CNBC and many other TV outlets. Her showcase work is her daily videocast -- called Loaded -- for CNET TV. Natali is every bit a journalist and drives her own decision-making about what airs. Listen in to an influencer who, even with all her accomplishments, is only now just getting started.
Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Ask on LinkedIn

* When was the last time you checked out LinkedIn's "Answers" page? Yesterday we noticed that IDG executive VP Colin Crawford was asking members to point him to web sites optimized for Apple's iPhone. Crawford may have had several reasons for posting his inquiry. In any case, for those who wear a bizdev hat, a well-phrased query on LinkedIn can make due diligence a bit easier.

Reporters seem to like it LinkedIn's Answers page, too. Blogger Sramana Mitra used it this month to get fresh outsourcing ideas for a Forbes.com column she was planning. Freelance writer David Strom got 23 responses to a LinkedIn inquiry about GPS-based products and services.

You can listen to David and Paul Gillin discuss their use of LinkedIn and Facebook in this recent Tech PR War Stories podcast (which always makes for fine listening).

* A VC friend says he's raising his next fund from investors in Europe and the Middle East rather than here in the U.S. "Lots of economic craziness is causing high-risk dollars to stay on the sidelines," he reports. Why EMEA? Because if and when the U.S. dollar ever recovers, EMEA investors will make fat profits purely on the currency, even if our friend's portfolio companies lope along at break-even.

[IDG and Atomic PR, LinkedIn's PR agency, are paid subscribers to SWMS.]

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Editorial Teleconference: Matt Asay, News.com

Matt Asay, blogger
News.com
July 2008
 
What happens when a blogger with huge editorial credibility also happens to be a vendor? Can the blogger be an honest broker when writing about trends? What happens if the blogger, however unintentionally, antagonizes you or your client?
Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Ryan Naraine, ZDNet

Ryan Naraine, blogger
ZDNet.com
July 2008
 
Ryan Naraine is one of our industry's most widely respected editorial voices on security. A former reporter for eWeek and Jupitermedia, Ryan currently blogs for ZDNet. His day job: an "evangelist" for Kaspersky Lab. As we discussed with News.com's Matt Asay two weeks ago, what are the new PR rules for dealing with journalists who also work for vendors? Is a basic disclosure statement enough? 
Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Kevin McKean, Consumer Reports

Kevin McKean, Consumer Reports/ConsumerReports.org
V.P., Editorial Director
July 2008
 
 
Kevin has empathy for PR and will help you understand the ins and outs of the eponymous and often cantankerous watchdog publication. He also is a very responsive individual, whose acquaintance might one day be quite valuable.
Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Pages

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.