SWMS Editorial Teleconference: Matt Asay, News.com

Matt Asay, blogger
News.com
July 2008
 
What happens when a blogger with huge editorial credibility also happens to be a vendor? Can the blogger be an honest broker when writing about trends? What happens if the blogger, however unintentionally, antagonizes you or your client?
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Ryan Naraine, ZDNet

Ryan Naraine, blogger
ZDNet.com
July 2008
 
Ryan Naraine is one of our industry's most widely respected editorial voices on security. A former reporter for eWeek and Jupitermedia, Ryan currently blogs for ZDNet. His day job: an "evangelist" for Kaspersky Lab. As we discussed with News.com's Matt Asay two weeks ago, what are the new PR rules for dealing with journalists who also work for vendors? Is a basic disclosure statement enough? 
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Kevin McKean, Consumer Reports

Kevin McKean, Consumer Reports/ConsumerReports.org
V.P., Editorial Director
July 2008
 
 
Kevin has empathy for PR and will help you understand the ins and outs of the eponymous and often cantankerous watchdog publication. He also is a very responsive individual, whose acquaintance might one day be quite valuable.
Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Dan Tynan, freelancer

Dan Tynan, Freelancer
June 2008 
 
 
Dan Tynan is a veteran contributor to PC World and InfoWorld. His work has appeared in more than 50 publications, including Newsweek, Family Circle, Wired, Cargo and Playboy.com. He has appeared on CNN, CBS, NPR, Discovery, and Fox News, as well as dozens of regional TV and radio programs. Dan is the perfect person to describe the life of a successful professional tech freelancer, and the unique needs he has for PR input and service. He's also quite a character with a keen sense of humor, so laugh and learn with us next week at our usual time.  
Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.

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