In January a subscriber assembling a new-business pitch asked us to shed light on the B2B tech edit scene: what should the prospect do? We're not sure how much light we shed, but here are the questions we were asked to answer, and how we answered them. We omitted the name of the enterprise vendor in question.
Decipher is the new security site that’s all about hope. The web site launched this week under the direction of editor-in-chief Dennis Fisher and senior managing editor Fahmida Y. Rashid. Both spent years in the IT trades — but that’s not what earmarks Decipher for success.
Sometimes a client has a big idea and wants to get it discussed at a newspaper's highest level. That's when you want to approach the editorial board. Here's a quick and dirty list of who's who on eight of America's largest and most influential newspapers.
The new TechCrunch web platform, launched in beta this week, will keep you reading more of what you’ve chosen. And it stands to change how you think of stories and pages. TC's edit direction remains the same — companies, technologies, founders and investors. It’s still about breaking news and smart analysis delivered wryly.
Podcasts continue to matter. Despite podcasts being hard to measure, the rise of smartphones has brought podcast ubiquity with it. Wearables will keep them even closer. So here's our all-new SWMS podcast list for 2018. There's 58 in the updated list. We deleted the defunct ones. Info fresh as of Feb. 26.
Clients want journalists to cover their press conference in Timbuktu and are willing to pay the T&E. You need last-minute help getting the e-book out the door. Where are the freelancers when you need them? Well, they're right here in the SWMS tech edit freelancer list. Info fresh as of Feb. 26, 2018.
There’s a lot of talk about diversity and inclusion these days. And a lot of eye-rolling. But there’s something genuinely important going on here. In November I was invited to speak on a panel called Meet the Media: Women in Tech Talk Diversity, Inclusion & Equity put on by PRSA-SF and I thought I’d share some highlights.
-- Updated Feb. 24, 2018 -- Though the term "big data" no longer vibrates with chic, there's still huge upside in cultivating not just the reporters but the analysts, bloggers, authors and public speakers gifted in quantification. Some of these folks are targets; others are thought leaders whom reporters might quote.
-- Updated Feb. 22, 2018 -- As tech media has shrunk, so has the number of sites that produce product reviews. Here's a list of the edit brands that still do them. We skipped the Mac and Android titles. But do let us know if we missed any must-pitch outlets.