SWMS Analytics Insights: Case Studies and Impact of Gating

In the SWMS piece to your right, we posited that case studies might not be worth the trouble of arranging — or writing — because few readers shared them on social. There’s more to it than that. Using the ShareableMetrics tool from ShareableMetrics the company, we’ve learned two additional things...

Contributed Content Gatekeepers: The Directory

-- Updated Apr. 16, 2018 -- Contributed content is becoming harder than ever to place. Our one-of-a-kind list of gatekeepers is freshly scrubbed and augmented. It's the most popular page on our web site. Enjoy and good luck.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

SWMS Cheat Sheet: 2018 Broadcast Producers

-- Updated Jan. 25, 2018 -- "We want broadcast in 2018!" Are you hearing that? The clients so rarely understand how difficult it is land a segment, let alone whom to pitch in the first place. Current as of Jan. 2018, here's a list of bookers and producers for a dozen of the biggest network and syndicated shows. The big names.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Our CEO Profile Cheat Sheet

-- Updated Mar. 14, 2018 -- Reading Adam Bryant’s brilliant final Corner Office column last month proved a painful reminder that CEO profiles are scarcer than ever. In August, editors from Forbes, Fast Company and ZDNet shared with us some reasons for the scarcity, which made for interesting reading but did little to placate CEO clients awaiting their 15 minutes.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Opportunity Awaits as HuffPost, Ad Age Put the Squeeze on Contributed Content

There’s subtle PR opportunity in the wake of last week’s sad news from HuffPost and Ad Age. HuffPost officially shuttered its long dormant contributor platform, which allowed approved contributors to publish at will. On the other hand, HuffPost simultaneously launched HuffPost Opinion and HuffPost Personal...

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Profile: The FT's 'How to Lead'

Perhaps you’ve seen How to Lead, the new weekly business leadership column from the Financial Times. It’s a showcase for executives with something compelling to say. Work & Careers editor Helen Barrett, who oversees the franchise, welcomes PR input but there are guidelines and we’ll get to them in a moment.

Want to upgrade to full access to our SWMS Profiles archive? Send e-mail to Christy for details.

Who Still Runs Infographics?

-- Updated Feb. 19, 2018 -- Which publications still run infographics? A subscriber recently asked us this good question. The answer is, more than you might think. We found 14 publications that ran infogs recently as edit-driven contributed content, across both B2B and B2C. We have removed the 2017 list as all but one of those publications no longer run infogs.

Want to upgrade to a subscription that includes SWMS news, research and consulting? Send e-mail to Christy for details.

Tech PR Pitch Tips from the Advertising World of the 1940s

Used bookstores are fun to visit. Who knew that advertising advice written in 1942 would be useful for tech PR more than 75 years later? “How to Write Advertising” was written by an ad pro, Kenneth M. Goode. Miraculously, it’s still in print and available on Amazon. It’s worth the read.

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Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.

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Wed, 2014-08-20 18:39

We don't know much about TrendKite, vendors of PR automation software. But we enjoy the tight, imaginative and no-nonsense writing in its blog. Her... Read more

Thu, 2014-08-14 19:09

Good series ongoing from Christopher Penn at SWMS subscriber SHIFT Communications. Part 3 of the 10-part series is on "The Frankli... Read more

Thu, 2014-08-14 18:59

That's the hed from this piece from the HuffPo. Hat tip to SWMS subscriber The Hoffman Agency.... Read more

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