Waggener Edstrom this week pushed further into the crowded analytics space with its debut of Twendz Pro, a web-based tool to measure Twitter influence.

Spark's Donna Sokolosky Burke on slicing and dicing vendor-generated content. Smart approach.

InformationWeek editor-at-large Thomas Claburn lays out his edit vision for 2010. His beat: Google and Microsoft, but there's some security on there, some cloud computing. Since just about every vendor contends with Google and Microsoft in some way, Claburn's views carry weight. Be with us as we learn what he's looking for from tech PR and one year winds down and another begins.

October 2009

You’ll love reading these humorous and poignant AR-related thoughts from former Gartner analyst Carter Lusher, better known today as the lead analyst for SageCircle. Carter analyzes the analysts — with a heavy emphasis on Twitter and social media. We were surprised to learn that many industry analysts use Twitter to pick arguments with one another — even if they work for competing firms. That alone is worth a trip to SageCircle’s Twitter directory, now approaching 900 names. Super useful insight dead ahead — read on.

Of the top 15 industry analysts who use Twitter, six are from....

Join us as we explore the opportunities in clean tech editorial. Blogs are safe harbors, and there are hundreds of them. Beyond that, the big-picture pieces are hard to come by, in nearly every clean tech category. Why? Where are the narratives? What can PR pros deliver for the fees clients are willing to pay? Join us as we illustrate the paths to walk -- and some not to with special guest GreenTech Media's Michael Kanellos.
 

For excellent clean tech edit, go back to school.

GigaOm's paid content business, GigaOm Pro, is running about 100 percent above plan, Malik tells us. Om is mum on revenues and number of subscribers. He's looking to hire a publisher/marketing chief to help GigaOm Pro generate big cash next year.

Can paid content help secure GigaOm's future?

Video, video, video... Advertiser demand exceeds edit supply.

Preston Gralla is a no-nonsense, straightforward guy. He ran PC Week’s first copy desk and never wastes a word. So when pitching him — either for Computerworld or PC World — have your dream headline in mind. Don’t expect him to run with it as is. But he will salute you for approaching the headline with such reverence. Though he’s known as a “Windows” blogger, Preston will consider reviewing products other than from Microsoft. Just be sure they’re not too complex: Preston works out of his home and his set-up is limited.