SWMS Analysis: Notes from the Field NYC 8/10
Submitted by Sam Whitmore on Mon, 2010-08-16 12:07
After ten off-the-record meetings with editors and PR pros last week in New York, here's what we observed:
- more PR firms are thinking visually, not verbally
- clients are balking at extra fees for agencies' multimedia capabilities
- today's edit leaders want PR to share its technology expertise and experience