Is Mobile an Enemy of Content Marketing?

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed on mobile, and the average person has, say, 20 apps on their phone and most of their time is spent on Twitter, Facebook and LinkedIn, how much time is left to consume branded content? A good read.

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Tue, 2014-07-22 09:48

Produced in conjunction with the Business Marketing Association and the Online Marketing Institute, a Forrester Research... Read more

Mon, 2014-06-23 19:40

We've been hearing a lot of good things about Tomaz Tunguz, a Redpoint Ventures partner and one of the more thoughtful VC bloggers... Read more

Mon, 2014-06-23 19:24

We spotted this Jun. 17 March Communications post and took it... Read more

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