Is Mobile an Enemy of Content Marketing?

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed on mobile, and the average person has, say, 20 apps on their phone and most of their time is spent on Twitter, Facebook and LinkedIn, how much time is left to consume branded content? A good read.

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
SWMS valet consulting helps spot solutions to tough and time-consuming problems. Here is some of our recent feedback.
 
 
Mon, 2014-07-28 19:01

No agency wants to tell the client this. But March PR's Meredith L. Eaton may have found... Read more

Thu, 2014-07-24 20:47

Maybe sometimes, argues Chris Conway of CHEN PR, an SWMS subscriber.... Read more

Tue, 2014-07-22 10:31

The Guardian gives their New Yorker colleagues a thumbs-up on their new redesign and paywall. This might be a good... Read more

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