Is Mobile an Enemy of Content Marketing?

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed on mobile, and the average person has, say, 20 apps on their phone and most of their time is spent on Twitter, Facebook and LinkedIn, how much time is left to consume branded content? A good read.

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Thu, 2014-08-14 18:31

Like you, we saw a crapload of recent keystrokes dedicated to Robin Williams. Not that he didn't deserve it, of course. Here's... Read more

Mon, 2014-08-04 06:58

Content marketing mavens are abuzz about an eBook from Lee Odden and Joe Pulizzi.... Read more

Mon, 2014-07-28 19:01

No agency wants to tell the client this. But March PR's Meredith L. Eaton may have found... Read more

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