Is Mobile an Enemy of Content Marketing?

Maybe so, says (SWMS subscriber) Edelman's Steve Rubel. Quoted by DM News, Steve worries that if 50 percent of content is consumed on mobile, and the average person has, say, 20 apps on their phone and most of their time is spent on Twitter, Facebook and LinkedIn, how much time is left to consume branded content? A good read.

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Wed, 2014-08-20 18:39

We don't know much about TrendKite, vendors of PR automation software. But we enjoy the tight, imaginative and no-nonsense writing in its blog. Her... Read more

Thu, 2014-08-14 19:09

Good series ongoing from Christopher Penn at SWMS subscriber SHIFT Communications. Part 3 of the 10-part series is on "The Frankli... Read more

Thu, 2014-08-14 18:59

That's the hed from this piece from the HuffPo. Hat tip to SWMS subscriber The Hoffman Agency.... Read more

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