Christine Perkett's New Gig

The founder of Perkett PR launches SeeDepth, a boutique focused on measurement and PR tech overall. Perkett PR will march on and Christine will probably straddle the two, the way LaunchSquad founders straddle the PR biz and their content marketing P&L, Original9. [LaunchSquad is a paid SWMS subscriber.]

Journalists are leaving media brands every week. Read the fruits of 16 confidential interviews with journalists now working at tech brands or PR agencies, and five interviews with the executives who hired these journalists.
Mon, 2015-03-09 09:07

Like narratives? SWMS subscriber Lou Hoffman reprises some of his greatest blog hits... Read more

Wed, 2014-10-29 05:56

Mark has written about PR several times, with a positive POV. He... Read more

Tue, 2014-10-28 05:03

Our friend Sean Mills at Bite sent us this Twitter conversation begun by Anil Dash and joined by Kevin Ro... Read more

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