Peter Rojas, Engadget

Three crazy years

A long-time blogger, Peter recalls starting Engadget when the idea that "any web site could be profitable, was a crazy idea in the wake of the dot-com bust." The rest is history and Engadget is now a lean-and-mean operation at the top of the blog heap. "It's a pretty decent business," he says. "It's not MySpace or YouTube… we do all right, cover expenses and can pay writers more and more." Staffers include, Peter, Ryan Block and four other full-timers, supported by a team of freelance contributors.