Wall Street Journal

SWMSTweet: Lundquist, Kirkpatrick, TechTarget, Don Clark and more

SWMSTweet this week:

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SWMS Tech Edit Spotlight on The Wall Street Journal

Join us for a deep look at Wall Street Digital and a the "new" WSJ and where News Corp. will invest its resources going forward. We bring you insights from Digits Live Show producer Lauren Goode, as well as content analysis from the Digits blog so far in 2011.

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SWMS Tech Edit Spotlight: Infographics

Pitching infographics is a great new way to get edit attention.

But there's an art to it. The data must be newsworthy. PR must understand edit workflow. But the payoff can be sweet.

We've studied this topic for a year or more. Here's the state of the art.

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SWMS Facebook Group & @SWMSTweet: Latest Feeds

The latest feeds include: The FT, Tech Goes Strong, WaPo, Beta 260, BloombergBusinessWeek, and more.

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SWMSTweet: Highlights from June 2010

The June round-up from @SWMSTweet:

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SWMS Targets: Julia Angwin, senior technology editor, Wall Street Journal

With big changes to Digits and a new daily video to discuss, Wall Street Journal senior technology editor Julia Angwin makes a return appearance on the SWMS editorial teleconference series. Angwin blogs infrequently and appears occasionally on Digits video. But she manages a team of crack bloggers who produce many Digits posts as well as the product analysis video series called Worth It?

Julia also teases with information about a coming database journalism project and the importance of thinking visually while working on story ideas.

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SWMS Analysis: MSM Phones It In

We learned a lot this week from the Gizmodo/iPhone affair -- mostly that the blogs kicked MSM's ass.

Looking for edit leadership? Look to the independents.

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SWMS Targets: Nick Wingfield, The Wall Street Journal

Nick Wingfield ranks among the most respected WSJ tech reporters. Nick has thoughts to share about the ingredients of WSJ stories, what constitutes "news" to him, and how WSJ's outlook is evolving overall. He also has more than a decade of experience fielding unsolicited pitches and tells us he wants to discuss what works for him and what doesn't.  

 

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SWMS Analysis: Twitter Analysis Our Way

It's easy to follow an influencer on Twitter. But don't stop there. Who provides the biggest audience when others reply to that influencer or re-Tweet their material? Even better is to know who a given influencer replies to. That could lead you to entirely new influencers.

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SWMSTweet & Facebook: 3/11/10 – 3/28/10

IDG edit. dir. John Gallant: Social media drives between 10%- 25% of IDG's enterprise site traffic. IDG's home pages (IW.com, CW.com) get more traffic than its other pages.

The era of "vendor-as-publisher" is here. The trick: finding vendors who grasp publishing's editorial values: clarity, credibility, service.

Got 2 min. to see some good vendor content? It's a primer on botnets -- funny, smart, with a call to action. http://bit.ly/bkfE7h 

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