TechTarget
SWMSTweet: Weeks 4/5/10 and 4/12/10
Submitted by Sam Whitmore on Wed, 2010-04-21 13:40From our subscriber only feed @SWMSTweet:
SWMS Alert: TechTarget Buys B-Eye Network
Submitted by Sam Whitmore on Tue, 2010-04-13 21:00
TechTarget bought the B-eye Network today for an undisclosed sum.
SWMS Editorial Teleconference - Scot Petersen, editorial director, CIO/IT Strategy Media Group
Submitted by Christy Whitmore on Tue, 2010-03-23 05:08After 13 years at eWeek and Ziff Davis Enterprise, Scot Petersen now begins his second year steering C-title tech coverage at TechTarget. He rarely writes so you might not know that Scot oversees all coverage at SearchCIO.com, SearchCIO-midmarket.com and SearchCompliance.com. Where did all the B-to-B tech edit go? At TechTarget, it never left. Meet the guy who helps shape it.
SWMS Alert: Alchemy of Web Analytics
Submitted by Sam Whitmore on Thu, 2010-03-11 17:15 Last week we asked Damon Darlin and Vindu Goel about web analytics. How many NYT editorial decisions are software-assisted?
SWMS Research and Insight: GRC
Submitted by Sam Whitmore on Mon, 2010-01-25 12:35Governance, risk, compliance reporting:
SWMS Tech Edit Spotlight: 2010 Editorial Preview on B-to-B tech edit
Submitted by Sam Whitmore on Tue, 2010-01-05 14:59
January 2010
The trade publishers are as frustrated as you are. They wish they had more advertising, too. So they’re diversifying, into virtual trade shows, newsletters, face-to-face events… they’re chasing the money. Just like you would.
For PR, that means that you’ll have to do your job in parallel. You’ll pitch reporters and reviewers as you always have. And you’ll stay abreast of all the non-traditional opportunities in b-to-b media, and seize those opps.
Your clients will have to help you. They need to create digital content assets — audio, video, Flash — to get you into this new game.
Below are the edit themes we’re most likely to see this year. Here’s to a successful 2010!
Tech Publishers Grappling with Social Media
Submitted by Sam Whitmore on Sun, 2009-05-24 03:12
Three leading tech publishers are differing on the roles of social media.
IDG increasingly sees it as a way for tech vendors to generate better marketing content and higher sales. Archrivals TechWeb and TechTarget seem to disagree.
Maryfran Johnson in as CIO Editor-in-Chief
Submitted by Sam Whitmore on Mon, 2009-04-13 03:12Maryfran Johnson is now editor-in-chief of CIO Magazine, and will continue as editorial director of CXO Media's face-to-face events.
Computerworld Lays Off a Pair
Submitted by Sam Whitmore on Tue, 2009-01-13 03:12Computerworld this week laid off veteran reporters Thomas Hoffman and Todd R. Weiss.
TechTarget Lays Off 75 and Folds Two Magazines
Submitted by Sam Whitmore on Thu, 2008-11-13 03:12TechTarget has laid off approximately 75 employees and folded print editions of Information Security Magazine and Storage Magazine, CEO Greg Strakosch announced today.
