TechCrunch

SWMS Coverage Analysis: Google Chrome
Wednesday, July 08, 2009
 
Who did the best job of covering today's breaking news about Google Chrome becoming a netbook operating system?
For what it's worth, Ars Technica broke the story, shortly before Google itself announced the news in a company blog.
More revealing are the editorial approaches, categorized below:

Don't drop your Factiva subscription just yet. Google News's byline search capability -- announced last week -- often yielded faulty results and was frustrating to use during SWMS testing.

If you enjoy quick-to-load tech edit web sites, you'll want to experience PCWorld.com, PCMag.com and CNET.com.

The New York Times next month will distribute content from VentureBeat, GigaOm and ReadWriteWeb in its newly designed Technology web page, formally announced yesterday.

Many a journalist has framed TechCrunch and DEMOfall as combative peers. Both events, now underway, showcase new tech products and services.

The TechCrunch Network this week launched TechCrunchIT, a blog "dedicated to obsessively profiling products and companies in the enterprise technology space."

"I'll make time for people who will help me be successful in the future, it's that simple." He says he's happy to cover a marginal client "if I know I'll get scoops down the road." Again, win points by giving him a heads-up before the release date. Like most media folks, he finds "some PR people are better than others," adding that the most value comes from someone who can help him "tear a story apart and put it back together," and he appreciate PR pros who understand the product enough to understand questions." However, beware reaching out to Mike if you are "not interested in the product or too busy pushing a press release to fully understand what (you're) talking about -- which means I many not understand it either."