TechCrunch

What lies ahead in 2012? Eight tech journalists let fly last night at PRSA’s jam-packed Media Predicts gala in Mountain View, CA.

PR pros simply won't get plainer, more sensible advice than what Sarah Perez is about to give you. It's not spiteful, but she does pose sharp, fundamental questions to PR that deserve thoughtful consideration. She's willing to play, but you need to measure up.

This week on SWMSTweet:

Innovation begs for storytelling. Edit pros have a formula for it. You can use it, too.

For further reference see the following SWMS Alert:

SWMS Alert: Bloomberg/Reuters Thought Leadership

Related Links to today's FMO forum:

Here's what you might have missed on @SWMSTweet last week....

• The Brainyard & social business
• TechWeb iPad app update from @dberlind
• Tips on pitching the Economist
• & more

Even after its acquisition by AOL, TechCrunch continues on as a must-pitch title for PR.

Leena Rao takes us inside TechCrunch's editorial process, describing her role in the edit mix. She also discuss which startups matter to her and what makes them newsworthy.

He's still a sought-after Silicon Valley reporter who can write about whatever he wants. Do you have a first-name basis with Jason... or with any other TechCrunch reporter? If so, consider yourself lucky. Here is your chance to build one with Jason, who has agreed to take us backstage at TC to describe how edit decisions are made, and how tech PR best works with him and his colleagues.

Webinar and audio playback files now available:

 The latest feed including insights from/on BusinessInsider, Computerworld, New York Times, TechCrunch, Gigaom and more...

TechCrunch TV creative director Paul Carr is braced for the barbs. He co-hosts a TCTV show preemptively named "Too Long, Didn't Watch." He responds swiftly to viewer criticisms. In this Apr. 25 blog post, Carr concedes that "from a technical standpoint, I have absolutely no idea what I'm doing: I'm a content person, not a broadcasting or technology person -- so I've been busily surrounding myself with people who have been doing that stuff for years."