tech PR technique

VentureBeat is accelerating. A growing staff, expanding beat coverage, a brisk events series. Where will it place in today’s tumultuous tech media landscape?

Executive editor Dylan Tweney takes us for a look under the hood.

InformationWeek's Charlie Babcock ranks among the industry's most elusive reporters. He's genial and helpful -- if you can reach him. It's the curse of versatility: the more you cover and the better you cover it, the more popular you get with PR. Charlie will be discussing his new book on cloud computing, as well as the kind of service he seeks from PR.

Omar Gallaga is a busy man -- a reporter for the Austin American-Statesman and a contributor to NPR's All Tech Considered. If you're in PR, you know how exciting it is to get two hits with one dialog. Join us and find out what that takes.

An off-the-record response from a trade reporter to yesterday's SWMS Alert on the true costs of journo ethics lapses.

 Facebook items from the week of 2/09/10:

In preparation for a panel about embargoes tonight in San Francisco, we've scrutinized countless blog posts and comments, and received useful Twitter input from our subscribers.

Our conclusion: the "massive muzzle" approach doesn't work anymore.

It's time to consider 2010 edit themes and the role your clients can play in big-picture coverage.

Take a look at yesterday's controversial WSJ piece on the death of e-mail. There certainly is no "news" per se; Jessica E. Vascellaro simply spots what she believes is fundamental change in the status quo.

Edelman employees now learn social media skills the way martial arts students learn judo and karate.

Q: Do you recommend pitching a how-to topic and getting the editor’s buy-in first, or would it be better to have the video already produced and send that way? If a video first runs on a client’s blog, would they still consider it?