tech PR technique
SWMS Targets: Dylan Tweney, executive editor, VentureBeat
Submitted by Christy Whitmore on Fri, 2011-09-16 12:01
VentureBeat is accelerating. A growing staff, expanding beat coverage, a brisk events series. Where will it place in today’s tumultuous tech media landscape?
Executive editor Dylan Tweney takes us for a look under the hood.
SWMS Targets: Charles Babcock, InformationWeek
Submitted by Christy Whitmore on Tue, 2010-05-11 11:55
InformationWeek's Charlie Babcock ranks among the industry's most elusive reporters. He's genial and helpful -- if you can reach him. It's the curse of versatility: the more you cover and the better you cover it, the more popular you get with PR. Charlie will be discussing his new book on cloud computing, as well as the kind of service he seeks from PR.

SWMS Targets: Omar Gallaga, contributor, NPR All Tech Considered
Submitted by Christy Whitmore on Mon, 2010-04-26 21:00
Omar Gallaga is a busy man -- a reporter for the Austin American-Statesman and a contributor to NPR's All Tech Considered. If you're in PR, you know how exciting it is to get two hits with one dialog. Join us and find out what that takes.

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SWMS Tweet: Journo reacts to spate of ethics lapses
Submitted by Sam Whitmore on Tue, 2010-02-23 17:38An off-the-record response from a trade reporter to
yesterday's SWMS Alert on the true costs of journo ethics lapses.
SWMS Facebook Group: PC World, Wildstrom, Brusilovsky and more
Submitted by Sam Whitmore on Mon, 2010-02-08 22:00SWMS Teleconferences: 2009 Highlights
Submitted by Sam Whitmore on Mon, 2009-12-21 10:57SWMS Analysis: After Embargoes
Submitted by Sam Whitmore on Thu, 2009-10-29 11:26In preparation for a panel about embargoes tonight in San Francisco, we've scrutinized countless blog posts and comments, and received useful Twitter input from our subscribers.
Our conclusion: the "massive muzzle" approach doesn't work anymore.
SWMS Analysis: Spotting 2010 Edit Themes
Submitted by Sam Whitmore on Tue, 2009-10-13 21:00It's time to consider 2010 edit themes and the role your clients can play in big-picture coverage.
Take a look at yesterday's controversial WSJ piece on the death of e-mail. There certainly is no "news" per se; Jessica E. Vascellaro simply spots what she believes is fundamental change in the status quo.
SWMS Analysis: Edelman's Social Media Belt System
Submitted by Sam Whitmore on Sun, 2009-10-04 21:00Edelman employees now learn social media skills the way martial arts students learn judo and karate.
SWMS Research and Insights: Pitching Slideshows
Submitted by Sam Whitmore on Thu, 2009-09-10 21:00Q: Do you recommend pitching a how-to topic and getting the editor’s buy-in first, or would it be better to have the video already produced and send that way? If a video first runs on a client’s blog, would they still consider it?
