tech PR technique

An off-the-record response from a trade reporter to yesterday's SWMS Alert on the true costs of journo ethics lapses.

 Facebook items from the week of 2/09/10:

In preparation for a panel about embargoes tonight in San Francisco, we've scrutinized countless blog posts and comments, and received useful Twitter input from our subscribers.

Our conclusion: the "massive muzzle" approach doesn't work anymore.

-- SWMS Content Exclusive to Our Facebook Group --

http://bit.ly/MAAp4

This eWeek headline reads, "Nvidia Working with Microsoft on GPU Computing for HPC." The straightforward headline works because that's the news. But in the impulsive world of micro-messaging, the headline is too long a...nd too boring. Few will re-Tweet it.

It's time to consider 2010 edit themes and the role your clients can play in big-picture coverage.

Take a look at yesterday's controversial WSJ piece on the death of e-mail. There certainly is no "news" per se; Jessica E. Vascellaro simply spots what she believes is fundamental change in the status quo.

Edelman employees now learn social media skills the way martial arts students learn judo and karate.

Q: Do you recommend pitching a how-to topic and getting the editor’s buy-in first, or would it be better to have the video already produced and send that way? If a video first runs on a client’s blog, would they still consider it?

Maggie Reardon, senior writer
CNET News
August 2009
 
How often do you hear a reporter say, I could use some story ideas from PR? That’s pretty much what Maggie Reardon told us this month, and it just doesn’t get any better than that. But beware: she wants you to tee it up.

SWMS Analysis: PR's Impact on WSJ Trend Pieces
Thursday, August 06, 2009
 
Lately we've been studying WSJ trend stories to spot the themes that recur most frequently. Here's a big one: how multiple companies cope with a tech-driven problem that readers might face themselves.