social media
SWMS Targets: Eric Lundquist, eWeek
Submitted by Christy Whitmore on Fri, 2011-10-07 12:27
Eric Lundquist, VP, contenteWeek
Highlights:
- The coming eWeek redesign
- New video opportunities
- The problem with PR-contributed content
SWMS Analysis: WSJ En Fuego
Submitted by Sam Whitmore on Fri, 2011-10-07 06:53Have you been watching the Wall Street Journal lately?
SWMS Analysis: "Social Business"
Submitted by Sam Whitmore on Wed, 2011-06-15 14:18When CNN devotes four minutes of TV to Yammer -- as it did yesterday -- you know social business has arrived.
SWMS Tech Edit Spotlight on Social Search Tools
Submitted by Christy Whitmore on Fri, 2011-05-20 05:19
In the era of social media, search is more than just Google and Bing.
Explore the world of social-specific search tools -- Social Mention, ArchivedBook, Blekko and more -- with illustrated step-by-step walkthroughs on how these tools can help PR pros spot trends and opportunities.
SWMS Editorial Teleconference - Laurianne McLaughlin, online managing editor, CIO.com
Submitted by Christy Whitmore on Thu, 2011-01-13 13:19
Laurianne McLaughlin doesn't write as much as she used to but has gained influence, as home page editor at CIO.com and custodian of the virtualization and cloud computing "drill down" sections.
CIO is a tough nut to crack but less so if you've got some chops in social media and clients who can hook you up with front-line IT pros. Laurianne's biggest job: to differentiate CIO's coverage.
Can you help her?
SWMS Editorial Teleconference - David McCann, senior editor, technology, CFO Magazine
Submitted by Christy Whitmore on Wed, 2010-08-18 12:59
As b-to-b targets have shrunk, CFO Mag looms larger. And from what we hear, it's not an easy title to navigate.
Dave McCann oversees all CFO tech coverage, print and online.
He knows exactly how much tech talk his specialized audience can tolerate. He knows what constitutes "ROI" editorial and shares some insight into how to serve his and CFO's editorial appetite -- including social media and visuals.
SWMS Analysis: PR's Stake in Social CRM
Submitted by Sam Whitmore on Thu, 2010-05-20 12:24What does "social CRM" mean to a PR pro paid to pitch reporters? Not much. Today.
SWMS Tech Edit Spotlight: Social Media Measurement Tools
Submitted by Sam Whitmore on Tue, 2010-05-18 21:00
Analytics-driven listening tools aren’t new. Biz360 was out there ten years ago. So was Cymfony. These tools are truly one of those decade-long overnight-success stories.
SWMS analyzed a handful of tools and discovered that they are the sound of one hand clapping. To get full value from the time and money invested, you really need to pay extra for a human analyst to (a) help you make sense of the data, and (b) set objectives that deliver you the results you want.
We also illustrate another pitfall: how to avoid building silos that prevent a company from collaborating across departments.
Yes, they are... if managed properly
SWMS Targets: John Dix, Network World
Submitted by Christy Whitmore on Wed, 2010-05-05 08:06
Network World continues to be a must-pitch title for not just networking products, but IT in general. EIC John Dix has spent a half-hour with us to discuss NWW's edit trajectory for Q3 and Q4, as well as the title's contributed content opportunities. He also reveals how his team works with the IDG News Service as IDG continues to centralize its operations.
SWMS Tech Edit Spotlight: USA Today
Submitted by Christy Whitmore on Wed, 2010-04-21 13:09
Getting coverage in USA Today isn't easy -- even for the biggest tech vendors. There are some side doors, however. We explore the publications tech coverage in print and online, its rising presence in social media, and how you can crack the code. Featured: audio clips from a fresh interview with senior editor Jon Swartz and insight from online tech editor Michelle Kessler.
