SMB
SWMS Friday Morning Offsite: Contributing content to SMB sites
Submitted by Christy Whitmore on Fri, 2011-09-16 13:57Contributing Content to SMB Sites
Wouldn't it be great to place all of your marketing content in SMB sites such as Amex OPEN FORUM, AllBusiness.com and the rest? We've been talking to the gatekeepers and we're happy to say there might be a way.
Special Guest:
Fredric Paul, AllBusiness.com
plus audio interview highlights from our conversation with
Scott Roen, AMEX OPEN Forum
SWMS Editorial Teleconference - David McCann, senior editor, technology, CFO Magazine
Submitted by Christy Whitmore on Wed, 2010-08-18 12:59
As b-to-b targets have shrunk, CFO Mag looms larger. And from what we hear, it's not an easy title to navigate.
Dave McCann oversees all CFO tech coverage, print and online.
He knows exactly how much tech talk his specialized audience can tolerate. He knows what constitutes "ROI" editorial and shares some insight into how to serve his and CFO's editorial appetite -- including social media and visuals.
SWMS Alert: FT's "The Connected Business" Debuts Sept. 15
Submitted by Sam Whitmore on Mon, 2010-08-09 07:11The FT's new b-to-b tech section -- "The Connected Business" -- debuts Sept. 15 in print and online. FT veteran Paul Taylor will edit the section and write a new column on home-office and SMB topics.
SWMS Targets: Nicholas Kolakowski, eWeek
Submitted by Christy Whitmore on Thu, 2010-03-11 16:41
Layoffs claimed many an eWeek reporter in recent years, but are we noticing the up-and-comers?
Take a good look at a day in the life of a 21st century trade reporter. eWeek’s Nick Kolakowski has multiple huge beats. He writes, on average, five stories a day. He is inundated with PR pitches.
Yet he is open to PR service. He wants hi-res photography. He’s willing to meet face-to-face with your clients when in New York. He’ll even consider writing about small, up-and-coming companies, albeit in context with behemoths such as Microsoft.
eWeek is all about products and breaking news. Don’t bother pitching trend stories; they’ll never be written. There’s no time. Nick Kolakowski doesn’t have much time to ruminate. He’s on deadline. There goes his phone. He has to go now.
swmstweet: Harry McCracken's SMB webinar, done for Verizon this week, was set up by Federated Media - http://bit.ly/aj3Bu - good biz model for Harry.
Submitted by Sam Whitmore on Fri, 2009-08-21 09:45swmstweet: Harry McCracken's SMB webinar, done for Verizon this week, was set up by Federated Media - http://bit.ly/aj3Bu - good biz model for Harry.
SWMS Research and Insights: Tips on Pitching SMB
Submitted by Sam Whitmore on Mon, 2009-07-13 21:00Self-publishing
In addition to the obvious task of publishing their own search-optimized videos on YouTube and elsewhere, the client has to get on BusinessWeek's Business Exchange
BusinessWeek and Twitter: The Love Affair
Submitted by Sam Whitmore on Fri, 2009-03-13 03:12Veteran BusinessWeek columnist Stephen Wildstrom last Friday alerted us to the ever-growing list of BW journalists who use Twitter.
Larry Hooper, ChannelWeb
Submitted by Sam Whitmore on Tue, 2009-01-13 03:12Larry Hooper, editor
ChannelWeb.com
January 2009
Larry Hooper oversees ChannelWeb, the online hub for CRN, VARBusiness and Government VAR.
Upstart Magazine Still in Drydock
Submitted by Sam Whitmore on Wed, 2008-08-13 03:12Mansueto Ventures continues to delay the launch of Upstart Magazine, designed to serve entrepreneurs and SMBs.
