Network World
Jon Brodkin, senior editor, Network World
Submitted by Christy Whitmore on Thu, 2011-01-20 15:05
Jon Brodkin digs deep on cloud and virtualization and if you're Microsoft or VMware, you already enjoy big coverage. But what about the subtleties of these hot trends? How does a small company break through?
For his Twitter followers, Jon's news sense -- and skepticism -- are legendary. He also has quite a few views a
bout PR.
Audio and webinar playbacks now available.
SWMS Editorial Teleconference - Keith Shaw, multimedia content editor, IDG
Submitted by Sam Whitmore on Tue, 2010-10-26 13:59
Veteran tech editor Keith Shaw now oversees multimedia for Computerworld and CIO in addition to Network World. Does this mean a triple-dipping opportunity for PR? Keith walks us you through his new responsibilities and point out new tech PR pitching opps. He also discusses what he's learning about production and distribution and speculates on what lies ahead for him and for IDG in 2011.
Audio and webinar playbacks now available:
SWMSTweet: The Latest Feed
Submitted by Christy Whitmore on Mon, 2010-05-10 08:23Here is the latest subscriber-only feed from @SWMSTweet:
SWMS Targets: John Dix, Network World
Submitted by Christy Whitmore on Wed, 2010-05-05 08:06
Network World continues to be a must-pitch title for not just networking products, but IT in general. EIC John Dix has spent a half-hour with us to discuss NWW's edit trajectory for Q3 and Q4, as well as the title's contributed content opportunities. He also reveals how his team works with the IDG News Service as IDG continues to centralize its operations.
SWMSTweet & Facebook: 3/11/10 – 3/28/10
Submitted by Sam Whitmore on Mon, 2010-03-29 08:07IDG edit. dir. John Gallant: Social media drives between 10%- 25% of IDG's enterprise site traffic. IDG's home pages (IW.com, CW.com) get more traffic than its other pages.
The era of "vendor-as-publisher" is here. The trick: finding vendors who grasp publishing's editorial values: clarity, credibility, service.
Got 2 min. to see some good vendor content? It's a primer on botnets -- funny, smart, with a call to action. http://bit.ly/bkfE7h
SWMS Tech Edit Spotlight: contributed content
Submitted by Christy Whitmore on Tue, 2010-02-23 18:02Shrinking edit staffs have made contributed content more important than ever.
Which outlets publish it? More important, which ones say they do but are becoming overwhelmed with submissions, most of them unacceptable?
Be it a guest blog post or a more formal submission to MSM, there's an emerging art to contributed content. Learn today's tricks and get the visibility your clients expect.
SWMS Tweet: From the week of Feb 7, 2010
Submitted by Sam Whitmore on Thu, 2010-02-11 22:00SWMSTweet from the week of 2/7/09
SWMS Research and Insight: A look at unified communications reporting
Submitted by Sam Whitmore on Mon, 2010-01-25 13:53An overview of unified communications reporting in the trades:
SWMS Alert: CES Coverage Analysis
Submitted by Sam Whitmore on Mon, 2010-01-11 19:07CES 2010 is something to watch. Sure, you can read about it. But you don't need to. Video alone will do the job.
SWMS Tech Edit Spotlight: 2010 Editorial Preview on B-to-B tech edit
Submitted by Sam Whitmore on Tue, 2010-01-05 14:59
January 2010
The trade publishers are as frustrated as you are. They wish they had more advertising, too. So they’re diversifying, into virtual trade shows, newsletters, face-to-face events… they’re chasing the money. Just like you would.
For PR, that means that you’ll have to do your job in parallel. You’ll pitch reporters and reviewers as you always have. And you’ll stay abreast of all the non-traditional opportunities in b-to-b media, and seize those opps.
Your clients will have to help you. They need to create digital content assets — audio, video, Flash — to get you into this new game.
Below are the edit themes we’re most likely to see this year. Here’s to a successful 2010!
