InformationWeek
SWMS Research and Insight: A look at unified communications reporting
Submitted by Sam Whitmore on Mon, 2010-01-25 13:53An overview of unified communications reporting in the trades:
SWMS Tweet: Week of Jan 11, 2010
Submitted by Sam Whitmore on Fri, 2010-01-15 11:39 SWMS Tweet: Week of Jan 11, 2010: mobile readers, and the ecosystem of e-tablet publishing
SWMS Tech Edit Spotlight: 2010 Editorial Preview on B-to-B tech edit
Submitted by Sam Whitmore on Tue, 2010-01-05 14:59
January 2010
The trade publishers are as frustrated as you are. They wish they had more advertising, too. So they’re diversifying, into virtual trade shows, newsletters, face-to-face events… they’re chasing the money. Just like you would.
For PR, that means that you’ll have to do your job in parallel. You’ll pitch reporters and reviewers as you always have. And you’ll stay abreast of all the non-traditional opportunities in b-to-b media, and seize those opps.
Your clients will have to help you. They need to create digital content assets — audio, video, Flash — to get you into this new game.
Below are the edit themes we’re most likely to see this year. Here’s to a successful 2010!
SWMS Tweet: InformationWeek Layoffs
Submitted by Sam Whitmore on Mon, 2009-12-07 12:28InformationWeek layoffs -
From @SWMSTweet
SWMS Editorial Teleconference - Thomas Claburn, InformationWeek
Submitted by Christy Whitmore on Mon, 2009-11-16 22:00SWMS Editorial Teleconference
Thomas Claburn, editor at large
InformationWeek
November 2009
InformationWeek editor-at-large Thomas Claburn lays out his edit vision for 2010. His beat: Google and Microsoft, but there's some security on there, some cloud computing. Since just about every vendor contends with Google and Microsoft in some way, Claburn's views carry weight. Be with us as we learn what he's looking for from tech PR and one year winds down and another begins.
SWMS Research and Insight: Contributed content opps - CRM, Cloud
Submitted by Sam Whitmore on Thu, 2009-10-01 14:53A list of ideas about placing contributed content for CRM and cloud computing.
SWMS Online Facebook Post: InformationWeek Analytics Relaunches
Submitted by Sam Whitmore on Wed, 2009-09-09 21:00InformationWeek Analytics Relaunches
Even though it is not an editorial operation, we still pay close attention to InformationWeek Analytics.
SWMS Editorial Teleconference - Mike Fratto, Byte and Switch, Network Computing
Submitted by Christy Whitmore on Mon, 2009-08-31 18:03Mike Fratto
site editor Byte and Switch
editor, Network Computing
August 2009
A tech publication re-launch? Network Computing returned to the scene in Aug. as a digital edition (no print). TechWeb/CMP veteran Mike Fratto oversees NC’s re-emergence and, below, sheds light on how to get coverage.
America's Top CEOs Allergic to Social Media
Submitted by Sam Whitmore on Wed, 2009-06-24 03:12Only two of America's top 100 CEOs have Twitter accounts and only one in five has a Facebook page, says a new study published today by UberCEO.com.
