Forbes

SWMS Coverage Analysis: TechCrunch50, Part 2
Thursday, September 17, 2009
 
This week's TechCrunch50 conference coverage fell into several buckets. Understanding them might inform your future pitching strategies.

 Good luck finding Apple coverage in TechCrunch.

swmstweet: Quentin Hardy told us that Fox TV viewers often stop him in airports, especially in the South, and blast him for arguing liberal viewpoints.

swmstweet: Quentin Hardy and Owen Thomas nearly came to blows on the podium today at the Silicon Valley PRSA "News 2.0" event in Mountain View.

swmstweet: Quentin dredged up this Owen post - http://bit.ly/HOV31 - which suggested that Betsy Corcoran was preparing to oust Quentin as bureau chief

Much is riding on Time Inc.'s Fortune Brainstorm: Tech, which kicks off today in Pasadena, CA.

SWMS Coverage Analysis: Google Chrome
Wednesday, July 08, 2009
 
Who did the best job of covering today's breaking news about Google Chrome becoming a netbook operating system?
For what it's worth, Ars Technica broke the story, shortly before Google itself announced the news in a company blog.
More revealing are the editorial approaches, categorized below:

Quentin Hardy, National Editor
Forbes
June 2009
 
Well into his second decade at Forbes, Quentin can lead PR to Forbes Magazine, Forbes.com and the many permutations of the Forbes Video Network. It helps if your story is Silicon Valley-based. Quentin knows the bits and bytes but won’t write a story shaped that way. You’ll find on page 2 of this PDF the best explanation of “character-driven” journalism we’ve ever seen. Make sure your agency peers see this. It will help explain how Forbes thinks, as well as its many magazine competitors, for that matter.

If you enjoy quick-to-load tech edit web sites, you'll want to experience PCWorld.com, PCMag.com and CNET.com.

Themes for the narrative: examples from Forbes, Fortune and Fast Company.