Fast Company

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 Silicon Valley tech edit events – TechCrunch Disrupt, DEMO, Web 2.0 – tend to focus on the tech.  Fast Company’s Innovation Uncensored, held yesterday in San Francisco, focused on the edit.

Freelancers are a special breed with special needs.

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Fortune and Fast Company both tell great stories -- in very different ways. Analyze two recent print issues and you’ll see their predominant traits: 

E.B. is Fast Company's newest editorial staffer, hired to patrol Silicon Valley for the most innovative tech startups. E.B. is an accomplished student of media and communications, frequently attending Bay Area meetups and symposia.

She's empathetic to PR when approached personally and with genuine respect for a publication's readers. Now is the time to build a relationship with E.B., before all of Silicon Valley discovers her. 

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.Read on for insights about:

• workflow among editors and artists
• which story types get access to the artists and which don't
• trends in page design and SEO
• impact of tablets
• tools and forms that presage "graphics self-service" for reporters and editors

Fast Company remains one of the Tier 1 tech targets for PR. Deputy editor Tyler Gray is a key decision-maker. He also has deep experience in producing the infographics which increasingly populate the magazine and web site. Expect lots of discussion on infogs and how PR can help FC produce its best.

Pitching infographics is a great new way to get edit attention.

But there's an art to it. The data must be newsworthy. PR must understand edit workflow. But the payoff can be sweet.

We've studied this topic for a year or more. Here's the state of the art.